Polestar becomes Official Mobility Partner of Borussia Dortmund – Brand now featured on BVB professional jerseys | OneFootball

The partnership is set for three years and is part of a comprehensive German market initiative aiming to significantly increase brand awareness in Europe’s largest automotive market.

Michael Lohscheller, CEO of Polestar, said: “Germany is crucial to our growth strategy in our home market, Europe. With Borussia Dortmund, we’ve found an emotional and progressive partner that’s a perfect fit for us. Now we’re attacking together. We have fantastic cars, and with BVB, people will get to experience them first-hand. We’re convinced that many will consider Polestar once they see and test our vehicles.”

Hans-Joachim Watzke, CEO of Borussia Dortmund, emphasized: “We’re very pleased to have secured Polestar as a partner. Polestar is a modern, dynamic company that is genuinely committed to its sustainability strategy. I was just as impressed by that as I was by the fresh, Swedish design of their cars. Together, Polestar and BVB aim to compete at the highest level in all competitions.”

Polestar is a pure electric car brand and has set ambitious climate goals – just like BVB. As the official mobility partner, Polestar is supplying a fleet of 60 vehicles to the club, which are already used at the team’s training camp in Austria this week. In the future, the vehicles will be driven by the team, management, and club representatives – marking another step by both organizations to continuously reduce CO₂ emissions.

Even before the official launch of the partnership, several BVB players – including Jobe Bellingham, Pascal Groß, and Daniel Svensson – had the chance to enjoy an exclusive test drive in a Polestar 5 prototype. The performance GT will celebrate its world premiere on September 8 at the IAA Mobility in Munich. “This car is a statement for the future – the ultimate proof that electric mobility is highly desirable and that no one needs to make compromises to be sustainable,” said Lohscheller.

Carsten Cramer, Managing Director of BVB, commented: “The combination of sustainability, innovation, Swedish design, power, and dynamics makes Polestar the perfect partner for Borussia Dortmund. I’ve rarely seen professional athletes so excited about a partnership after a product presentation – in this case, a pretty fast-paced test drive – as they were about this one.”

In addition to the jersey presence across all competitions, Polestar will also feature on the official pre-match apparel and on numerous advertising channels in and around the stadium. “Through this partnership with BVB, Polestar will inspire millions of people year-round – in a culturally relevant and highly emotional environment. We have many ideas for joint initiatives. Test drives are just the beginning. We’re going all in and will prove that our vehicles are better than those of most traditional manufacturers,” said Michael Manske, Chief Marketing and Communications Officer at Polestar.

BVB will debut the Polestar sleeve this coming Sunday during the season opening against Juventus.