Nosso Palestra
·25 août 2025
Palmeiras approached by betting firms to replace Sportingbet sponsorship

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Yahoo sportsNosso Palestra
·25 août 2025
In early 2025, Palmeiras agreed with Sportingbet as the club's new master sponsor. The company signed for three years with the possibility of renewal for another season later and is present on the alviverde uniform and other properties, such as training and travel lines.
NOSSO PALESTRA found that Verdão was approached, in recent weeks, by some betting houses that signaled the possibility of increasing the values paid for the club's current partnership and taking the main place on the shirt of the Greatest Champion of Brazil. Some offers reach the amount of R$ 150 million.
Despite the movement, Palmeiras has no intention of breaking with Sportingbet, a company with which it has had a good relationship since the negotiation moments and continues to this day.
The agreement provides for R$ 100 million fixed and can reach up to R$ 170 million for the Verdão's coffers if bonuses for titles and other eventual goals are added. In other words, in three seasons, the club can earn more than R$ 500 million just with the master sponsorship.
An annual readjustment of the fixed value based on the country's inflation is planned, unlike what happened in part of the almost ten years in which Crefisa stamped the Palmeiras shirt. The current contract with Leila Pereira's company yields around R$ 80 million in a fixed manner, but for all the properties of the men's uniform. With all the bonuses, the value would reach close to R$ 120 million.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.