
Gazeta Esportiva.com
·25 août 2025
Palmeiras act against violence to women before Sport clash at Allianz

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Yahoo sportsGazeta Esportiva.com
·25 août 2025
Allianz Parque will be the stage for mobilizations of the Lilac August, a national campaign to combat violence against women. The initiative is carried out in partnership between Palmeiras, WTorre, the company that manages the stadium, the São Paulo City Hall through the Municipal Secretariat for Human Rights and Citizenship (SMDHC), and the Public Prosecutor’s Office of the State of São Paulo (MPSP), as part of the “Don’t Be Silent” pact.
One of the main highlights is the Mobile Women’s Service Unit, equipped to provide qualified listening, guidance, and referral for victims of violence. The multidisciplinary team includes professionals specialized in psychosocial, legal, and social assistance services.
The campaign features services, educational activities, and a protection protocol for women. At Allianz Parque, the van will be available during the match between Palmeiras and Sport, for the 21st round of the Brazilian Championship, which takes place this Monday at 7 p.m. (Brasília time), and on August 30, during the “I Wanna Be Tour” festival.
For Adriana Martins de Oliveira, sustainability manager at Allianz Parque, the initiative reinforces the arena’s social role.
“More than just a stage for major events, Allianz Parque is a space for listening and transformation. Hosting the ‘Don’t Be Silent’ campaign, making room for the Mobile Unit, and collaborating with this protection network for women is a concrete way to act for dignity, respect, and equity. It’s a commitment we take on with pride and responsibility,” she said.
In addition to direct assistance, the actions include distribution of informational materials, public guidance, and educational activities conducted by the SMDHC’s Coordination of Policies for Women, focusing on raising awareness about the different types of gender-based violence, ways to report it, and paths to support. The municipal secretary for Human Rights and Citizenship, Regina Santana, highlighted the importance of the initiative.
“The Women’s Van brings legal, psychological, and social guidance directly to the communities, ensuring access for those who need it most. It’s a way to expand our protection network and promote citizenship and inclusion. We also reinforce the ‘Don’t Be Silent Protocol,’ which combats harassment. Our commitment is to be present wherever women are and not let anyone be silenced.”
The action is part of the “Don’t Be Silent” Protocol, established by Municipal Law No. 17,951/2023, which requires bars, nightclubs, arenas, and entertainment venues to actively work in preventing violence against women. The protocol provides for staff training through SMDHC courses to identify risk situations, offer immediate support, and refer victims to the public network.
Venues that complete the training receive the “Don’t Be Silent” Seal, certifying their commitment to safer environments. The measure transforms leisure and cultural spaces into active agents of protection, aligned with national and international human rights guidelines.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.