Official: Manchester United comfirm extension of partnership wth video game partner Konami | OneFootball

Manchester United have confirmed the extension of their partnership with video game partner Konami.

The collaboration between the club and Konami started in 2019 and is now set to continue well into the foreseeable future.

This development means that Konami will retain multiple commercial rights including player access, media opportunities and the use of official club branding, imagery and recreation in the eFootball series.

United fans will perhaps know Konami best for their famous Pro Evolution Soccer series, which during its time, was widely considered to be the best console-based football game.

In their statement issued earlier on Tuesday, United relayed that Konami have supported the club in its endeavours over the initial five-year partnership period and both parties are excited about what the future holds.

Florence Lafaye, Commercial Director at Manchester United, said: “We are delighted that Konami will continue as a key member of our family of partners and we are excited about the opportunities our involvement with the eFootball series brings.”

“Our long-standing partnership has enabled the club to engage meaningfully with new and younger audiences as well as showcase the Manchester United brand in the digital entertainment world, an important sector for us as we look to the future.”

Naoki Morita, Konami Digital Entertainment B.V.’s European President, remarked: “It is very exciting to be announcing an extension to such a successful partnership. Manchester United are truly one of the giants of world football, we are proud to have them as part of the eFootball series now and for the next few years thanks to this renewal.”

“To have secured a bright future that will include a multitude of commercial rights and activations is fantastic for Konami and for the eFootball series.”

“We endeavour to keep evolving our product to bring the best user experience possible.”

This move comes less than a week after United and Qualcomm also triggered an extension of their principal shirt partnership.

It was stated that United’s new deal with Qualcomm will run until 2029.

Play for free to win the new United kit!

We’re awarding a new prize every PL matchweek, courtesy of Goat Kits! To play, just (1) Join the brand new weekly PL Challenge league here with our league code puu1tk and enter this week’s competition. (2) Follow The Peoples Person on X and answer the tie breaker question. Full instructions and rules here.

You can also visit Goat Kits at goatkitstore.com and use discount code TPP30 to get 30% off your first purchase!