My Name Is My Story | OneFootball

On the eve of our participation in the FIFA Club World Cup, Inter presents MY NAME IS MY STORY, the Club’s identity manifesto dedicated to introducing and presenting itself to a new, international and diverse audience.

The founding values, vision, and cultural heritage of Inter are covered and highlighted through a narrative style which is aimed at creating a dialogue with new generations, uniting Inter’s legacy with its vision of the future.

At its core lies the semantic expression of the term “Internazionale”, but not just as a historic name but also manifesto.

The launch of #MyNameIsMyStory is entrusted to Spike Lee, the two-time Oscar-winning American director, a symbol of sport, passion and authentic storytelling. He tells the story of the Club with his unmistakable energy, making it resonate with a global audience.

Spike Lee is a typical fan, a sports fan in every way - including of football - and a storyteller who is capable of reaching all generations, from lifelong supporters to new generations, with a language which is accessible, contemporary, and deeply aligned with the Club’s values.

The mid-form video – produced by Inter Media House and presented on 10 June, before the Club departs for the beginning of the FIFA Club World Cup - portrays Inter and its interpretation of the future, embodied in its founding act. Inter’s vision shows how sport pushes beyond borders, drives innovation and becomes a symbol of shared identity. The mid-form video will be available on the Club's digital channels and social media profiles.

Giorgio Muggiani: a legacy that becomes the future

It all began in 1908. Giorgio Muggiani, artist and poster designer, along with his fellow founders of the Club, took a stand against the rule that allowed only domestic players in the newly created Italian league. In the already multicultural setting of Milano at the start of the 20th Century, he chose to create a Club open to the world. The name "Internazionale" was born out of a visionary, rebellious and truly modern act. Today, more than a century later, that act remains the heart of a new strategic narrative. Spike Lee brings it to life and makes it universal.

AI, storytelling and innovation In the mid-form video, images from the archives, and the historic photo of the founders gathered at Ristorante Orologio, are animated thanks to artificial intelligence. Milano in 1908 comes to life in a surprising way: both historical and forward-looking, tangible and exciting. It’s not just an aesthetic choice, but a strategic one: to show that Inter is investing in creative experimentation and in the culture of innovation, speaking directly to the new generations and paving new paths in sports marketing.

An integrated project, with a cultural and commercial impact The platform unfolds across multiple touchpoints: video content, activations, OOH, social storytelling, and digital assets. All of these elements enable a new cycle of communication, growth and branding, with a strong proprietary vision, deeply rooted in history but designed to last.