Liverpool’s Financial Growth Could See Them Overtake Manchester United | OneFootball

Liverpool vs Manchester United: The Financial Power Shift in English Football

Liverpool and Manchester United have battled for supremacy for over a century, but in recent years, the contest has extended far beyond the pitch. Financially, Manchester United have long been seen as England’s dominant force, their global commercial power unmatched. But the latest figures suggest that Liverpool are not only catching up—they may soon overtake their fiercest rivals in revenue.

Liverpool’s Revenue Growth Signals a Changing Landscape

Liverpool’s financial trajectory in recent years has been remarkable. The club’s revenue has soared, and crucially, it has now overtaken Manchester United in Deloitte’s Football Money League rankings. This would have been unthinkable a decade ago, yet Liverpool’s astute commercial strategy and consistent performance in European competitions have made this a reality.

In the most recent Money League report, Liverpool recorded €801 million (£594 million) in revenue, climbing into the top three clubs globally. That figure is significantly ahead of United, whose revenue stood at €688 million (£511 million) for the same period. The gap is now measurable, and Liverpool’s long-term growth strategies suggest that United’s long-held financial dominance may be coming to an end.

Manchester United’s Financial Stagnation

United still remain one of football’s biggest brands, but their revenue growth has stalled. They remain profitable, but the steady decline in their standing—both on and off the pitch—has impacted their ability to push forward commercially.

Their wage bill is now higher than Liverpool’s, despite Liverpool enjoying more success in recent seasons. Without the Champions League, revenue from broadcasting and matchdays has taken a hit, and many of their sponsorship deals contain clauses that reduce payments when they are not competing in Europe’s top tournament.

There’s also a broader issue at play: United’s ownership uncertainty continues to cast a shadow over their long-term stability. The Glazers have been under pressure from fans for years, and while INEOS has now taken a stake in the club, questions remain over their ability to turn United into a footballing and financial powerhouse once more.

Adidas Deal Strengthens Liverpool’s Position

Liverpool’s commercial strategy is not standing still. The club’s upcoming Adidas partnership, set to begin in the 2025/26 season, could be a game-changer. While exact figures remain undisclosed, similar deals with other top clubs suggest Liverpool will earn upwards of £75 million per season from the deal—possibly even more if sales targets and success bonuses are met.

This move is more than just a financial boost. It strengthens Liverpool’s branding, aligns them with one of the most recognised sporting manufacturers in the world, and enhances their appeal in global markets, particularly in North America and Asia.

Champions League Qualification: A Crucial Factor

If there’s one thing that can determine the financial hierarchy between these two clubs, it’s Champions League qualification. For years, United could count on their place in the competition, but recent struggles have made it a less certain prospect.

Liverpool, meanwhile, are back in the tournament and will benefit from the significant increase in broadcasting revenue that comes with it. More importantly, Champions League football makes a club more attractive to sponsors and investors, a factor that will only strengthen Liverpool’s hand in future commercial negotiations.

Photo: IMAGO

The Balance of Power is Shifting

For years, Manchester United’s financial dominance seemed untouchable. Now, Liverpool are positioning themselves not just as their equals, but potentially their superiors in revenue terms.

With Champions League football, a lucrative Adidas deal, and strong commercial growth, Liverpool’s financial model appears built for long-term success. United, on the other hand, are at a crossroads. Their wage bill is bloated, their ownership structure remains a source of controversy, and their lack of regular Champions League participation is costing them dearly.

If the trends continue, it may not be long before Liverpool are the undisputed financial powerhouse of English football—a shift that would have seemed impossible not long ago.