Liverpool hit 1.7 billion social media interactions in title-winning year | OneFootball

Liverpool Breaks New Ground in Digital Engagement and Global Reach

New benchmarks for Liverpool’s digital dominance

Liverpool’s record-breaking season on the pitch has found a mirrored narrative in the club’s digital strategy. The numbers emerging from the 2024/25 campaign underscore a broader story — one of calculated media innovation, global reach and unprecedented engagement.

According to Liverpoolfc.com, citing figures from Blinkfire Analytics, Liverpool recorded just under 1.7 billion fan interactions across all major social platforms during their title-winning campaign. That marks a 10 percent rise on the previous season, comfortably outpacing their nearest Premier League rivals by a remarkable 45 percent.

One moment stood apart. The day Liverpool secured their 20th league title in April produced 60.7 million interactions in 24 hours — the club’s highest ever.

Global reach extends beyond football

This is no longer about football alone. It is about cultural capital. The Reds’ trophy lift became Europe’s most-engaged title celebration, eclipsing title winners across La Liga, Serie A, Ligue 1 and the Bundesliga.

Independent Nielsen data up to March 2025 paints an even wider picture. With a cumulative global TV audience of 504 million, Liverpool stand as the most-watched Premier League club worldwide. No other side crossed the 500 million mark.

Platform growth underlines strategy

Liverpool’s success has not been accidental. The club surpassed 11 million YouTube subscribers, extending their lead after becoming the first Premier League club to receive YouTube’s Diamond Play Button in May 2024 for hitting 10 million.

Add to that three new WhatsApp channels — in Spanish, Portuguese and for LFC Women — and it becomes clear that the club’s record-setting form off the pitch has been every bit as engineered as their brilliance on it.