Is the Bundesliga losing its appeal? Bayern director Max Eberl speaks out | OneFootball

Is the Bundesliga losing its appeal? Bayern director Max Eberl speaks out | OneFootball

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·22 août 2025

Is the Bundesliga losing its appeal? Bayern director Max Eberl speaks out

Image de l'article :Is the Bundesliga losing its appeal? Bayern director Max Eberl speaks out

The ball is rolling again in Europe’s top leagues – but the Bundesliga must cope with the next exodus. Ahead of the league’s kickoff, a prominent Bayern official is now also issuing a warning.

Max Eberl has clearly addressed the current transfer developments in Germany. At the press conference before the match against RB Leipzig, Bayern’s sporting director made it clear that the problem is not the Bundesliga’s attractiveness. According to Eberl, it is rather the financial capabilities of other leagues that are currently showing German football its limits.


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“The standing of the Bundesliga has not worsened. The financial resources in the Premier League or even in Saudi Arabia are simply greater. They can pay sums that we in Germany cannot afford, and they have a negative transfer balance. We have to operate within our means. The budget is a very important topic. Money naturally plays a big role in football,” Eberl explained.

He emphasized that there have been no rejections from players due to a lack of league attractiveness: “We have negotiated, we have spoken with players, and there has never been a refusal because the Bundesliga is unattractive. There are simply financial means, and those are significantly higher in leagues like the Premier League or in Saudi Arabia than in the Bundesliga.”

Liverpool in particular stands out

At the forefront, according to Eberl, one club especially stands out: “And Liverpool is really making waves this year, if you want to put it that way. But all the other Premier League clubs are doing the same, and if you look at the balance between income and expenses, the Premier League’s transfer balance is clearly negative, because they can simply afford it through their transfer revenues and TV money. We have to work with the resources available to us, because clubs in Germany manage their finances very well. We must not forget that.”

Already at the end of July, Bayern president Herbert Hainer spoke out and warned of a potential exodus of stars and talents from the Bundesliga in light of the numerous departures. Speaking to Sport BILD, he criticized the loss of players like Florian Wirtz or Hugo Ekitiké, who had opted to move to Liverpool FC. For Hainer, this is more than just a sporting setback – it’s about the league’s appeal on the international stage.

He clearly advocated for a strategic internationalization and made it clear: “If we don’t address topics like internationalization, we risk an exodus of stars and promising talents – and nobody wants that.”

His appeal to the Bundesliga is unmistakable: “We need to be seen, otherwise we will be overlooked.” The danger is great that German football will “become a spectator” if the league does not consistently invest – in marketing, competitiveness, and international presence.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.

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