Inter Milan Shirt Sponsor Revenues Skyrocket From Paramount+ To Betsson – Figures Revealed | OneFootball

Inter Milan are set to see their main shirt sponsorship revenues skyrocket from Paramount+ to Betsson.

Today’s print edition of Milan-based newspaper Gazzetta dello Sport, via FCInterNews, report that the Nerazzurri’s earnings on the new four-year deal will be €30 million per season, up from €11 million last campaign.

Yesterday, Inter confirmed that they have signed a partnership with Swedish betting company Betsson as their Official Main Partner.

The insertion of the company’s logo on the front of their shirt is the main aspect of this partnership.

And Inter confirmed that it is a four-year deal. The Gazzetta report that the Nerazzurri further have the option to extend the deal by one year, into a five-year partnership.

This entails some long-term stability in terms of Inter’s main shirt sponsorship situation.

In each of the past three seasons following the end of the Nerazzurri’s long partnership with Pirelli, the team have gone into the campaign with a different main shirt sponsor.

In the 2021-22 season, it had been blockhain-based “fan token” company Socios.com.

Then, Inter began the 2022-23 campaign with cryptocurrency company DigitalBits’s logo on the front of their shirt.

That deal turned out to be a complete disaster for Inter. A financial crisis at DigialBits meant that the company was unable to pay any of what they owed the Nerazzurri.

Inter Milan Shirt Revenues Skyrocket From Paramount+ To Betsson

Inter managed to recover from the DigitalBits debacle somewhat.

This owed to the Nerazzurri’s successes on the pitch at the end of the 2022-23 season.

Inter reached the Champions League final that season.

And playing in such a high profile match meant that Inter were able to secure a very short-term deal to replace DigitalBits.

US-based streaming service Paramount+ agreed a deal to put their logo on the front of Inter’s shirt in just two matches at the end of that season.

One of which was of course the Champions League final against Manchester City.

Then last summer, Inter agreed an extension of their partnership with Paramount+.

However, this was only a one-year extension. And the total amount that Inter took in was a frankly disappointing €11 million.

Improving that was always going to be a priority this summer.

And Inter were in talks with a few possible candidates to replace Paramount+. These included Qatar Airways.

But in the end, it was Betsson who presented the most attractive offer.

For the next four seasons at least, Inter will bring in nearly triple the revenues that they had from Paramount+.