Flamengo’s billions spark European envy | OneFootball

Flamengo’s remarkable spending power in the transfer market is underpinned by a financial performance that now ranks among the best in world football, according to Lance. The club’s recently released 2024 financial report showed a gross revenue of R$ 1.3 billion, a figure that has placed Flamengo firmly in the world’s top 30 revenue-generating clubs for the first time since the 1990s, as reflected in the latest Deloitte Football Money League study.

This sustained financial strength has allowed Flamengo to make high-profile signings—such as Jorginho, Saúl Ñíguez, Emerson Royal, Samuel Lino, and soon Colombian midfielder Jorge Carrascal, for whom the club is set to pay €12 million (about R$77 million). Such moves are only possible thanks to a revenue structure that rivals mid-table Premier League sides: Flamengo’s €198 million in 2024 revenue brings them just behind clubs like Wolverhampton and Fulham, and places them above many traditional European names.

The largest contributor to Flamengo’s revenue stream comes from broadcast rights and performance bonuses, which in the latest financial cycle provided a combined R$595.5 million. Fixed TV rights alone accounted for R$453.5 million, supplemented by an additional R$142 million from performance-based payments across competitions. Digital media and on-demand content have also become increasingly lucrative, generating R$179 million and reflecting the club’s growing digital presence and monetization strategies.

Equally significant is the contribution from supporters. Flamengo earned R$244 million through ticket sales, stadium receipts, and its membership scheme (known as “sócio torcedor”). Ticket sales amounted to R$118 million, with membership and stadium activity also playing substantial roles in the club’s revenue mix.

Commercial income is also on an upward trajectory. Sponsorships and advertising delivered R$322.5 million, while licensing and royalties brought in a further R$98 million. The club continues to expand its portfolio of commercial partners, leveraging its brand value both inside and outside Brazil.

Flamengo’s rise up the financial rankings is further highlighted by its regular business dealings with other clubs in Deloitte’s global top 30, particularly in the transfer market. In recent years, the club has negotiated notable transfers with English Premier League sides—including Rodrigo Muniz and Andreas Pereira to Fulham, João Gomes to Wolverhampton, and Matheus França to Crystal Palace—as well as sales to major European clubs such as Benfica, Roma, and the Milan giants.

With participation in the expanded 2025 Club World Cup looming, Deloitte projects that Flamengo’s commercial and broadcast-related income could reach new heights, helping the club further close the gap with Europe’s elite.

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