Coluna do Fla
·12 août 2025
Flamengo aiming for R$ 30 million profit from Maracanã in 2025

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Yahoo sportsColuna do Fla
·12 août 2025
After the Deliberative Council (CoDe) meeting about Maracanã, held this Monday (11), Flamengo announced that it expects a revenue 60% higher than last year. Thus, the expectation is that the stadium's company will bring a profit of R$ 30 million to the club in 2025.
— We made a new premise for the sale of boxes, where we increased the revenue by around 30 million. We revamped the Maracanã visitation, where we expect to have a much higher profit this year. With all this, Maracanã has become a very profitable company, which we estimate will yield a profit of R$ 30 million in 2025 -, says Paulo Dutra, general director of Flamengo, in a video on the club's YouTube channel.
President Luiz Eduardo Baptista (Bap) revealed that five companies have already shown interest in the naming rights of Maracanã, but any negotiation depends on government approval. However, the board is considering the possibility of offering specific sectors of the stadium for commercial partnerships.
— We decided that Maracanã would be completely self-sufficient. It would have to perform better with sponsorships and eventually a naming right. We reviewed all game pricing and initially reduced all supplier contracts by 10%, with an additional 20% reduction in some. All to make Maracanã the best stadium in Brazil -, added Dutra.
Maracanã will host, this Wednesday (13), the match between Flamengo and Internacional for the first leg of the round of 16 of the Libertadores. Thus, the expectation is for an audience of over 60,000 people for the match, which starts at 9:30 PM (Brasília time).
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.