Arsenal agree new partnership | OneFootball

Arsenal have announced a new global partnership with Asahi Super Dry, making Japan’s leading beer brand the club’s Official Beer Partner from the 2025–26 season.

The agreement gives Asahi UK exclusive pouring rights at the Emirates Stadium for lager, ale and cider across both men’s and women’s fixtures. Match-going fans will be served products including Asahi Super Dry, Cornish Orchards and Meantime, with the new offering supported by a redesign of the stadium’s bar spaces and in-stadium branding.

The deal is global in scope and will include digital content campaigns featuring Arsenal legends, aimed at expanding the club’s commercial reach while promoting Asahi’s core brands.

Juliet Slot, Arsenal’s Chief Commercial Officer, said: “We’re delighted to welcome Asahi as our new official beer partner – one of the world’s most recognised and popular beer brands. Our supporters are at the heart of everything we do, and this partnership marks another step forward in enhancing the matchday experience and connecting with our Gooners around the globe. We’re proud to have brands like Asahi invest in our ambition and join us on our journey to win major trophies.”

Rob Hobart, Marketing Director for Asahi UK, added: “Partnering with a global powerhouse like Arsenal to bring our range of Super Premium Beers and Cider, to supporters in London and around the world, is truly exciting. We will bring Gooners a new range of our best products for matchdays, led by Asahi Super Dry, supporting us to grow our presence in London and the Southeast. This collaboration marks an exciting step in our journey as a brand, broadening our reach and building meaningful connections with football supporters.”