AfD agree cease-and-desist declaration subject to penalty | OneFootball

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The Swedish performance electric car manufacturer Polestar enforcing its offensive in the German market by forming a strong partnership in professional football: Polestar is now the official mobility partner of Borussia Dortmund. Beginning with the 2025/26 season, the Polestar logo will appear on the sleeve of BVB\u2019s jersey in all competitions \u2013 including the Bundesliga, the DFB-Pokal, and the UEFA Champions League.<\/p>\n","xdm:linkURL":"https://www.bvb.de/de/en/news/news-overview/news.html/2025/8/4/Polestar-becomes-Official-Mobility-Partner-of-Borussia-Dortmund-Brand-now-featured-on-BVB-professional-jerseys.html","@type":"/apps/bvbweb/components/newssliderelements/editable","dc:title":"Polestar becomes Official Mobility Partner of Borussia Dortmund \u2013 Brand now featured on BVB professional jerseys","repo:modifyDate":"2025-08-04T12:00:00Z"}},"displayTag":{"multiLine":false,"dataType":"string","name":"displayTag","title":"Display Department","multiValue":true,"value":[""],"exportedType":"text/plain"},"metadescription":{"multiLine":false,"dataType":"string","name":"metadescription","title":"Meta Description","multiValue":false,"exportedType":"text/plain"},"linkTarget":"_self","link":"https://www.bvb.de/de/en/news/news-overview/news.html/2025/8/4/Polestar-becomes-Official-Mobility-Partner-of-Borussia-Dortmund-Brand-now-featured-on-BVB-professional-jerseys.html","stageImages":{"multiLine":false,"dataType":"string","name":"stageImages","title":"Image (Stage Image)","multiValue":true,"value":["/content/dam/bvbweb/en/news/2025/08/04/polestar/Polestar.jpg"],"exportedType":"text/plain"},"experience":{"multiLine":true,"dataType":"string","name":"experience","title":"Experience Fragment","multiValue":false,"exportedType":"text/plain"},"appExport":{"multiLine":false,"dataType":"boolean","name":"appExport","title":"App Export (Clubplatform)","multiValue":false,"value":true,"exportedType":"boolean"},"showDate":{"multiLine":false,"dataType":"calendar","name":"showDate","title":"Show Date and Time (CET)","multiValue":false,"value":"04.08.25 12:00 Z","exportedType":"calendar"},"teaserText":{"multiLine":true,"dataType":"string","name":"teaserText","html":"

The Swedish performance electric car manufacturer Polestar enforcing its offensive in the German market by forming a strong partnership in professional football: Polestar is now the official mobility partner of Borussia Dortmund. Beginning with the 2025/26 season, the Polestar logo will appear on the sleeve of BVB\u2019s jersey in all competitions \u2013 including the Bundesliga, the DFB-Pokal, and the UEFA Champions League.<\/p>\n","title":"Teaser Text","multiValue":false,"value":"The Swedish performance electric car manufacturer Polestar enforcing its offensive in the German market by forming a strong partnership in professional football: Polestar is now the official mobility partner of Borussia Dortmund. Beginning with the 2025/26 season, the Polestar logo will appear on the sleeve of BVB\u2019s jersey in all competitions \u2013 including the Bundesliga, the DFB-Pokal, and the UEFA Champions League.","exportedType":"text/html"},"scheduledPush":{"multiLine":false,"dataType":"boolean","name":"scheduledPush","title":"Scheduled Push Notification?","multiValue":false,"value":false,"exportedType":"boolean"},"disableAdsOnNewsPage":{"multiLine":false,"dataType":"boolean","name":"disableAdsOnNewsPage","title":"Disable Ads on News Page","multiValue":false,"value":false,"exportedType":"boolean"},"text":{"multiLine":true,"dataType":"string","name":"text","html":"

The partnership is set for three years and is part of a comprehensive German market initiative aiming to significantly increase brand awareness in Europe\u2019s largest automotive market.<\/p>\n

Michael Lohscheller, CEO of Polestar, said: \u201cGermany is crucial to our growth strategy in our home market, Europe. With Borussia Dortmund, we\u2019ve found an emotional and progressive partner that\u2019s a perfect fit for us. Now we\u2019re attacking together. We have fantastic cars, and with BVB, people will get to experience them first-hand. We\u2019re convinced that many will consider Polestar once they see and test our vehicles.\u201d<\/p>\n

Hans-Joachim Watzke, CEO of Borussia Dortmund, emphasized: \u201cWe\u2019re very pleased to have secured Polestar as a partner. Polestar is a modern, dynamic company that is genuinely committed to its sustainability strategy. I was just as impressed by that as I was by the fresh, Swedish design of their cars. Together, Polestar and BVB aim to compete at the highest level in all competitions.\u201d<\/p>\n

Polestar is a pure electric car brand and has set ambitious climate goals \u2013 just like BVB. As the official mobility partner, Polestar is supplying a fleet of 60 vehicles to the club, which are already used at the team\u2019s training camp in Austria this week. In the future, the vehicles will be driven by the team, management, and club representatives \u2013 marking another step by both organizations to continuously reduce CO\u2082 emissions.<\/p>\n

Even before the official launch of the partnership, several BVB players \u2013 including Jobe Bellingham, Pascal Groß, and Daniel Svensson \u2013 had the chance to enjoy an exclusive test drive in a Polestar 5 prototype. The performance GT will celebrate its world premiere on September 8 at the IAA Mobility in Munich. \u201cThis car is a statement for the future \u2013 the ultimate proof that electric mobility is highly desirable and that no one needs to make compromises to be sustainable,\u201d said Lohscheller.<\/p>\n

Carsten Cramer, Managing Director of BVB, commented: \u201cThe combination of sustainability, innovation, Swedish design, power, and dynamics makes Polestar the perfect partner for Borussia Dortmund. I\u2019ve rarely seen professional athletes so excited about a partnership after a product presentation \u2013 in this case, a pretty fast-paced test drive \u2013 as they were about this one.\u201d<\/p>\n

In addition to the jersey presence across all competitions, Polestar will also feature on the official pre-match apparel and on numerous advertising channels in and around the stadium. \u201cThrough this partnership with BVB, Polestar will inspire millions of people year-round \u2013 in a culturally relevant and highly emotional environment. We have many ideas for joint initiatives. Test drives are just the beginning. We\u2019re going all in and will prove that our vehicles are better than those of most traditional manufacturers,\u201d said Michael Manske, Chief Marketing and Communications Officer at Polestar.<\/p>\n

BVB will debut the Polestar sleeve this coming Sunday during the season opening against Juventus.<\/p>\n

 <\/p>\n","title":"Text","multiValue":false,"value":"

The partnership is set for three years and is part of a comprehensive German market initiative aiming to significantly increase brand awareness in Europe\u2019s largest automotive market.<\/p>\n

Michael Lohscheller, CEO of Polestar, said: \u201cGermany is crucial to our growth strategy in our home market, Europe. With Borussia Dortmund, we\u2019ve found an emotional and progressive partner that\u2019s a perfect fit for us. Now we\u2019re attacking together. We have fantastic cars, and with BVB, people will get to experience them first-hand. We\u2019re convinced that many will consider Polestar once they see and test our vehicles.\u201d<\/p>\n

Hans-Joachim Watzke, CEO of Borussia Dortmund, emphasized: \u201cWe\u2019re very pleased to have secured Polestar as a partner. Polestar is a modern, dynamic company that is genuinely committed to its sustainability strategy. I was just as impressed by that as I was by the fresh, Swedish design of their cars. Together, Polestar and BVB aim to compete at the highest level in all competitions.\u201d<\/p>\n

Polestar is a pure electric car brand and has set ambitious climate goals \u2013 just like BVB. As the official mobility partner, Polestar is supplying a fleet of 60 vehicles to the club, which are already used at the team\u2019s training camp in Austria this week. In the future, the vehicles will be driven by the team, management, and club representatives \u2013 marking another step by both organizations to continuously reduce CO\u2082 emissions.<\/p>\n

Even before the official launch of the partnership, several BVB players \u2013 including Jobe Bellingham, Pascal Groß, and Daniel Svensson \u2013 had the chance to enjoy an exclusive test drive in a Polestar 5 prototype. The performance GT will celebrate its world premiere on September 8 at the IAA Mobility in Munich. \u201cThis car is a statement for the future \u2013 the ultimate proof that electric mobility is highly desirable and that no one needs to make compromises to be sustainable,\u201d said Lohscheller.<\/p>\n

Carsten Cramer, Managing Director of BVB, commented: \u201cThe combination of sustainability, innovation, Swedish design, power, and dynamics makes Polestar the perfect partner for Borussia Dortmund. I\u2019ve rarely seen professional athletes so excited about a partnership after a product presentation \u2013 in this case, a pretty fast-paced test drive \u2013 as they were about this one.\u201d<\/p>\n

In addition to the jersey presence across all competitions, Polestar will also feature on the official pre-match apparel and on numerous advertising channels in and around the stadium. \u201cThrough this partnership with BVB, Polestar will inspire millions of people year-round \u2013 in a culturally relevant and highly emotional environment. We have many ideas for joint initiatives. Test drives are just the beginning. We\u2019re going all in and will prove that our vehicles are better than those of most traditional manufacturers,\u201d said Michael Manske, Chief Marketing and Communications Officer at Polestar.<\/p>\n

BVB will debut the Polestar sleeve this coming Sunday during the season opening against Juventus.<\/p>\n

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