AC Milan to debut new fourth kit vs. Atalanta – all the photos including goalkeeper shirt

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SempreMilan

·23 février 2023

AC Milan to debut new fourth kit vs. Atalanta – all the photos including goalkeeper shirt

AC Milan, PUMA and KOCHÉ have today launched a special capsule collection featuring the new AC Milan fourth kit, inspired by the 8-bit computer and video-game style.

The design is mostly red and black with some gold highlights and features a rather interesting pattern on the front of the shirt. The official website have confirmed that it will make its debut in Sunday’s game against Atalanta at San Siro, while the Women’s team will don it in the first leg of their Coppa Italia semi-final against AS Roma.

Vidéos OneFootball

The statement on the site adds: “The Fourth jersey places Club heritage at the center of a new, pixelated universe, where reality coexists with imaginary, and the only thing that matters is: red and black.

“The jersey also integrates a touch of gold, which adds an elegant touch to the innovative reinterpretation of the pixelated red and black stripes. The new digitally inspired pieces feature all the futuristic PUMA tech that is ready to play on and off the pitch because ‘the game is never over’.

Marco Mueller, PUMA Senior Head of Product Line Management Apparel: “Pixels are the atoms of digital images. They can be reminiscent of 8-bit games, nostalgic early internet graphics and take a contemporary form in the shape of Crypto punks, which are at the center of pop culture today.

“The idea behind the jersey print is to bend the pixels in a perspective that will pay tribute to the iconic stripes, but at the same time decompose the pixels to blend into the black of the jersey to create a stylized digital look and feel.”

Casper Stylsvig, Chief Revenue Officer of AC Milan: “This Fourth Kit designed by PUMA and KOCHÉ is the perfect incarnation of AC Milan’s innovative drive to be a pioneer and a trend setter.

“With its ability to incorporate our red and black colors with gold and its modern design, the Kit combines heritage and innovation, and it is a testament to AC Milan’s ability to merge football and fashion in a credible and authentic way.”

Christelle KOCHER, Founder and Creative Director of KOCHÉ: “It was such an honor for me to work on this cult jersey. I am a football fan and AC Milan is one of the most iconic football clubs of all time.

“I am very proud to bring an elegant KOCHÉ touch to AC Milan players on the pitch. It was a real pleasure to deep dive into AC Milan’s DNA and give my modern take on the red and black stripes.”

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