AC MILAN AND SIRO RENEW THEIR PARTNERSHIP | OneFootball

AC Milan and SIRO, the revolutionary and immersive hospitality brand from Kerzner International, have renewed and strengthened their partnership. With this agreement, SIRO Hotels continues as the Official Hotel Partner of the Rossoneri family, consolidating a collaboration that merges sporting excellence with cutting-edge well-being.

AC Milan and SIRO, both leaders in their respective fields, will continue to place well-being at the heart of success, with a continuous focus on excellence and top-tier performance. This renewed collaboration aims to realise a long-term vision, offering an innovative concept of fitness and lifestyle that redefines industry standards.

SIRO is committed to providing a cutting-edge hospitality experience that integrates fitness and well-being, catering to elite athletes, aspiring sportspeople, and those seeking excellence in their lives. This strategic partnership fuels SIRO's continued global expansion, as the brand continues setting a new standard for comprehensive fitness and recovery experiences.

The renewed agreement, announced during a ceremony at Casa Milan, was attended by Franco Baresi, Honorary Vice President of AC Milan; Philippe Zuber, Chief Executive Officer of Kerzner International; and Maikel Oettle, Chief Commercial Officer of AC Milan. The agreement draws the new chapter of a partnership that began in 2021, during which AC Milan helped establish the SIRO brand early on as the ultimate immersive wellness hospitality experience.

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: "For three years, SIRO has been part of the Rossoneri family, and we are pleased with the results we've achieved together, driven by an innovative spirit and a constant commitment to excellence. We are excited to continue this journey together, united by common goals and shared values, and to keep enhancing sporting performance with the well-being of the athlete at the core."

Philippe Zuber, Chief Executive Officer of Kerzner International, stated: "We are thrilled to continue our partnership with AC Milan, a key player in SIRO's conception and success. Our shared vision fuels our commitment to innovation and an active lifestyle, and its convergence with physical and mental wellness. SIRO encapsulates this spirit and continues to disrupt the industry with its transformative wellness experience."