100 years in red and white: Brentford launches 2025/26 home kit | OneFootball

Brentford has unveiled the club’s home kit for the 2025/26 season in partnership with new official kit partner Joma Sport S.A.

The 2025/26 home kit proudly celebrates 100 years of Brentford's players in red and white.

In a club first, our men’s first team will wear a specially produced shirt for enhanced performance on the pitch known as our ‘authentic shirt’.

Bees fans will have the choice of purchasing an authentic shirt worn by their favourite players, as well as a replica shirt.

A red and white lineage

Celebrating a century of Brentford in red and white, the new home shirt provides a modern but nostalgic take on the club’s iconic stripes.

The classic collar, inspired by our original 1925 kit lace design, connects this season’s shirt with our rich heritage.

A special ‘100’ centenary logo also features on the back of the shirt. Inside the collar, a commemorative ‘red & white 1925 & 2025’ printed detail offers a nod to our legacy.

Our first authentic kit will provide our men's team with innovative sportswear, helping elevate performance on the pitch.

The kit is created with a jacquard weave. Intricate designs are woven directly into the fabric rather than being printed or embroidered. This technique and the micro-mesh ventilation panels keep the kit lightweight and breathable, so players’ bodies stay dry even during peak performance. The shirt has flat seams to enhance comfort for players.

While our replicas have red and stripes across the back, the authentic kit features a red block to show player names and numbers clearly, in line with new Premier League regulations.

This year’s shorts and socks include unique styling details as part of marking 100 years of red and white. Shorts feature a red stripe on the left and white stripe on the right, while socks are embroidered with ‘1925’ in reference to our first red and white stripes kit.

Reflecting our commitment to sustainability, both the authentic and replica kits are made from 100 per cent recycled polyester, which helps reduce the environmental impact. Using recycled polyester prevents materials from being sent to landfills and requires less energy than conventional polyester.

The men’s first-team shirt features principal partner Hollywoodbets on the front and Cazoo as our sleeve partner. Brentford Women, Brentford B team and junior shirts have Cazoo as our front-of-shirt partner and PensionBee on the sleeve.

Keeping football affordable

Fans can purchase both authentic and replica kits online now and in the Bees Superstore from 9am on Saturday.

In line with our continued commitment to making football more affordable, the club has frozen the price of the adult 2025/26 replica shirts at £65. Junior shirts will be available at a reduced price of £45, down from last season.

To celebrate the centenary year, the first 100 junior replica shirts sold in the Bees Superstore tomorrow will be priced at just £19.25 (limited to two per transaction*). Initially, infant kits (ages six to 24 months) and junior mini kits (ages three to six) will only be available in-store (from tomorrow). These kits will be released online soon, and we will inform fans when they are available to purchase.

Marking 100 years of red and white, and with our Hollywoodbets partnership ending after 2025/26 in line with the Premier League’s voluntary ban on front-of-shirt gambling sponsors, this season’s kit will follow a one-year cycle.

Next season, our intention is to return to a two-year cycle to keep our kits affordable and sustainable, subject to partnership agreements.

Side by side, since 1925

From unforgettable goals to legendary players, to the unwavering support from fans and historic wins, the home kit launches with a campaign film tracing moments in Brentford’s history over the last 100 years.

The film features Igor Thiago, Nathan Collins, Keane Lewis-Potter, Gustavo Nunes and Kevin Schade from our men’s first team alongside Brentford Women players, including Ashley Cheatley and Regan Graver. Legends such as Allan Cockram, Marcus Gayle, Amy Crook and Karleigh Osborne and some of our fans all make an appearance.

Fran Jones, Brentford’s commercial director, said: “We’re very proud to launch a centenary home kit that recognises Brentford’s history of wearing red and white stripes. This is our first shirt with our new kit partner Joma and includes our first-ever player authentic shirt, giving our fans more choice than ever before.”

Steve Watts, Brentford’s marketing services director, added: “This season we chose to mark 100 years of both our trademark stripes and our incredible supporters remaining side by side, through the more challenging times, to the Premier League and an exciting future.

“A commitment to affordable football remains at the heart of Brentford’s values. We hope frozen adult prices and reduced junior prices enable as many of our fans as possible to enjoy wearing this shirt which marks a new era for the club.”

Marina López, CEO of Joma Sport, stated: “We are very proud to present the first kit that Joma has developed for Brentford at such a special moment as the centenary of the red and white shirt. Furthermore, we do so by bringing our added value: cutting-edge technology, exceptional quality, and a strong commitment to sustainability.”

Purchase your centenary home kit now online, or in the Bees Superstore from 9am on Saturday.

*Find out more about our Bees Superstore junior shirt offer