What Stoke City's new club badge could look like - according to AI | OneFootball

We asked AI what Stoke City's new badge could look like as the club prepare to unveil a new design.

It is set to be a busy summer for Stoke City as manager Mark Robins looks to rebuild his squad, and there could be other off-field changes taking place at the bet365 Stadium.

It was another underwhelming season for Stoke in the Championship last term, and after both Steven Schumacher and Narcis Pelach were dismissed in the first half of the campaign, Robins was tasked with keeping the club in the division when he arrived in January.

Having overseen seven-and-a-half successful years in his previous managerial role at Coventry City, it was seen as something of a coup for the Potters to land Robins' signature, and while it was not all plain sailing under the 55-year-old, he did manage to achieve his objective as his side secured survival on the final day of the season, eventually finishing in 18th place.

Stoke have already made one signing this summer, with winger Sorba Thomas joining the club from Huddersfield Town, while Lynden Gooch, Michael Rose, Enda Stevens and Jordan Thompson have departed the bet365 Stadium at the end of their contracts, and there are likely to be plenty more incomings and outgoings over the coming months.

However, there could also be other changes taking place at the club in the near future, with the Potters currently holding consultations with supporters over the possibility of introducing a new badge.

Stoke City provide fresh update on potential badge change

Stoke have had four different club badges during their history, with the current incarnation being used since 2001, and it has become synonymous with their spell in the Premier League under Tony Pulis, during which time the bet365 Stadium was one of the most difficult places to visit in English football.

However, the Potters announced in February that they were launching a consultation process to assess whether there was a desire among the fan base for a change of badge, admitting that while supporters feel connected to the current crest due to the successful top flight era, it lacks "symbolism relating to the heritage of our city and club".

It seems that the Stoke faithful are open to the prospect of change, with 81% of over 5,000 people who responded voting in favour of exploring alternative designs, while the current logo was voted as the least popular of the four badges the club have used during their history.

As the Potters move closer towards unveiling a new crest, they confirmed this week that design work has started as they prepare to present a series of proposals to supporters later this month, and fans can either attend a Microsoft Teams session or an in-person event at the bet365 Stadium on Tuesday 17th June to give their feedback.

However, while a new badge could potentially be approved this summer, it will not be introduced in time for the upcoming season, with any changes set to be implemented ahead of the 2026-27 campaign.

AI predicts what Stoke City's new badge could look like

As Stoke supporters wait to see what designs the club will come up with, we asked ChatGPT what the Potters' new badge could look like, and here is what it predicted.

Potters supporters expressed a "clear preference" for the new crest to remain in the shape of a shield, and AI retained that part of the existing badge, but it did change the outline from a lighter to a darker shade of blue.

ChatGPT kept the words "Stoke City" on the badge, which was another clear directive from the fan base during the consulation process, as well as the year of the club's formation - 1863.

The major change in AI's version of the Potters' crest is the introduction of a pottery kiln in the middle of the logo, which is a nod to the industrial past of the local area, and that was one of the top options for additional iconography for the new design voted for by supporters, along with the Staffordshire knot.

In a mysterious post on social media last summer, Stoke hinted that the pottery kiln could become a crucial part of the future brand identity of the club, and it was included on the back of their home shirt last season, just above the names and numbers of the players.

It remains to be seen whether the options presented to Potters supporters next week will bear any resemblance to the badge proposed by ChatGPT, but the AI design does appear to incorporate many of the elements the fan base have requested, and it may not be too dissimilar to the new crest the club eventually adopt.