Two attackers. One goal. Vodafone become the new main sponsor of Borussia Dortmund. | OneFootball

A small but not unimportant detail: Out of respect for BVB and their millions of fans, Vodafone will be represented with a black version of their logo on all iconic yellow BVB shirts for the 2025/26 season. A strong sign of a strong connection right from the beginning, from a company that creates connections and stands for connectedness.

“We're proud to become part of the BVB family. We're united every day by the desire to be better than yesterday – on the pitch and on the net. This partnership is simply just a sponsorship; it is a statement for growth and the coming together of two brands with international appeal,” said Marcel de Groot, the CEO of Vodafone Germany.

Hans-Joachim Watzke, Borussia Dortmund's Chairman of the Board of Management, said: “BVB have always played in the Champions League over the last ten years, while Vodafone have always embodied top-class standards in their line of business. The fact that we have been able to inspire such a renowned partner to join forces in these economically challenging times fills us with lots of joy.”

BVB Managing Director Carsten Cramer added: “Vodafone are a global player with a strong capacity for innovation and a socially responsible attitude. Both will be very clearly reflected in our alliance over the coming years. Their Vodafone logo in our black on all yellow shirts starting next season already clearly demonstrates that this will definitely not be a run-of-the-mill collaboration. This will be a very special partnership.”

The partnership between the two companies, whose visual launch came in the form of a social media clip that still leaves a little room for speculation about the future shirt design, extends far beyond Borussia Dortmund's kits. Vodafone and BVB will jointly launch an innovation and technology offensive. The goal is to create new digital experiences for fans – in the stadium, in the app and in everyday life. For Vodafone customers and fans.

“Borussia Dortmund stand for passion, tempo and genuine closeness to fans – as do we. With this partnership, we are not only putting our logo on the shirt but also bringing all of our innovative strength to the table,” said Vodafone private customer boss Matthias Lorenz. “Together, we're on the attack – on the pitch, on the net and in people's hearts.”

Two brands that stand for passion, quality and professionalism. Two brands with international appeal and social media power. Two brands that do not accept the status quo – but rather go on the attack.