Coluna do Fla
·28 de agosto de 2025
Mosaic, show and more: main sponsor plans mega event for Flamengo v Grêmio

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Yahoo sportsColuna do Fla
·28 de agosto de 2025
The Betano officially starts its partnership with Flamengo next Sunday (31), when the team faces Grêmio, for the 22nd round of the Brasileirão. In addition to displaying the brand in the central part of the red-black uniform, the new main sponsor is preparing a 'mega event' before and after the duel at Maracanã.
The sports betting company will carry out a series of activations during Sunday (31). In the stands, Betano is preparing a 3D Mosaic in the North and South sectors, as well as shields scattered in the East seats.
Furthermore, the company has prepared to sell the Sacred Mantles with its name printed. Thus, the first two thousand who make the purchase will receive a special gift from Betano. Finally, interactions on the field with fans and performances by famous singers during the game break are also expected. The information is from Lance!.
Yes, Betano is the new main sponsor of Flamengo. To achieve this, the company will pay R$ 268.5 million to Rubro-Negro, with validity until 2028. Given this amount, along with some bonuses, Mengão can raise more than R$ 1 billion over this partnership.
In a match that marks the debut of Betano, Flamengo returns to the field to face Grêmio, for the 22nd round of the Brasileirão. The ball rolls at 4 pm (Brasília time) this Sunday (31), at Maracanã. Thus, Coluna do Fla TV, as usual, shows details of everything that will happen in the match with 'in loco' coverage, on YouTube. Finally, Rede Globo (open channel) and Premiere (pay-per-view) will broadcast the confrontation.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.