Man United Pushing to Sign Former Everton Forward in £43m Move | OneFootball

Manchester United Intensify Interest in Moise Kean

Manchester United’s transfer focus is shifting — not by choice, but by necessity. Following a bitterly disappointing season that ended with a 15th-place finish and no European qualification, the Old Trafford hierarchy are now weighing more financially viable options.

As reported by Sport Mediaset, Moise Kean has become a serious contender. “United could focus on Moise Kean as an alternative to ‘much more expensive options’ like Gyokeres.”

United had initially pursued Viktor Gyokeres of Sporting CP, a striker who plundered 54 goals this season. However, with Tottenham defeating United in the Europa League final and ending any hopes of Champions League football, the club’s bargaining position weakened dramatically — both financially and in terms of prestige.

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Kean’s Form and Affordability Appeal

In contrast, Moise Kean presents a compelling alternative. Fiorentina’s prolific forward ended the season with 25 goals in all competitions, including 19 in Serie A — the second-best tally in the division. Kean’s output and his €52million (£43.6m) release clause, active only for the first 15 days of July, could make him an ideal target for a club in transition.

Kean’s previous spell in England, with Everton, was far from spectacular, but his recent resurgence in Italy shows maturity and consistency that United desperately need up front.

Lack of European Football Could Deter Kean

However, United’s lack of European football may yet prove a stumbling block. Fiorentina, by contrast, secured a place in next season’s UEFA Conference League with a final-day win.

“Fiorentina’s potential failure to ‘participate in European competitions’ was a risk to them keeping hold of Kean.”

It’s not just about the money — although that will matter too. The same Sport Mediaset report noted Kean “would consider a move to Old Trafford if they both qualified for the Champions League and made a ‘sufficiently attractive financial offer’.”

At present, neither condition is met.

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United’s Changing Transfer Landscape

With the Gyokeres deal now “almost off the table” according to Florian Plettenberg — “not the player’s objective,” he adds — United are navigating unfamiliar waters.

There are moves being made elsewhere, with Matheus Cunha reportedly close to completing a switch from Wolves, per Fabrizio Romano. But that’s only one part of a puzzle requiring both short-term fixes and long-term planning.

In parallel, United are understood to be softening on their £60–70million valuation of Alejandro Garnacho, with Napoli circling at a revised £50million rate.

Old Trafford may yet see significant comings and goings, but Moise Kean, with his finishing prowess and modest clause, might just be the most realistic striker option in a summer of painful resets.

Our View – EPL Index Analysis

For a Manchester United fan, there’s a sobering realism to this Moise Kean report. A few months ago, we were dreaming of Gyokeres. Now, we’re being priced out of deals and turning our attention to former Everton flops. But context matters — and Kean isn’t the same player who struggled at Goodison.

His form for Fiorentina shows a striker maturing into his game. The goals are flowing, and Serie A is no easy league to thrive in. Kean’s release clause also makes him a smarter option than getting drawn into a bidding war United can’t afford.

That said, this whole situation highlights how far we’ve fallen. No European football, a 15th-place finish, and financial caution are not what fans were promised. This is Manchester United — and yet we’re now struggling to meet the basic conditions to attract a striker from Fiorentina.

If Kean is willing, we’d welcome him. But the club needs to rebuild with more than just cheaper options. Identity, pride, and standards must return to Old Trafford. Otherwise, this kind of summer will become the norm.