Juventus Creator Lab wins "Most Impactful Branding Initiative" award | OneFootball

A new and significant recognition for Juventus and the Juventus Creator Lab: it has been officially confirmed that the Club will receive the 'WFS Award for Most Impactful Branding Initiative' from the World Football Summit.

This award is particularly important as it is dedicated to branding campaigns that have stood out in the football industry. Juventus earned this accolade thanks to the Juventus Creator Lab, described by the organizers with these words: "This innovative project was inspired by an LA-style content house or gaming studio with diverse content capabilities allowing the company to quickly output documentaries, short-form content, live streaming, and podcasts. The Juventus Creator Lab has also forged numerous global influencer partnerships, significantly expanding its potential for scaled impact."

Jan Alessie, Co-Founder of World Football Summit, commented on Juventus' achievement: "The Juventus Creator Lab effectively raises content as a new key pillar in the sports business model, thanks to its ability to reach, connect and engage different segments worldwide."

Mike Armstrong, CMO of Juventus Football Club, reflected on the accomplishment. “We’re honored to receive this recognition and thank the World Football Summit and judges for the consideration. The Juventus Creator Lab was built with fans at the core of the idea and continues to deliver for us across all areas of the business. We’re just getting started!”

Juventus succeeds last year's winners, Fortuna Düsseldorf, who were recognized for their outstanding "Fortuna for All" campaign.

The award will be presented during the WFS Awards ceremony, hosted by Junta de Andalucia, on September 18 in Sevilla as part of WFS Europe.

Gallery | Juventus Creator Lab