It Was Always… The Beginning of Something Bigger For Liverpool Fans | OneFootball

It Was Always Liverpool: Where The Story Begins

Some moments stay with you, like a matchday anthem drifting through an open window or the feel of newsprint on your fingers. It was always… is about those moments, stories that stir something deeper. This is not just a blog or another feed to scroll through. It is a home for stories that matter.

We begin with Liverpool FC. Because for many of us, it was always Liverpool.

More Than Just a Football Club

Liverpool FC is more than a footbal team. It is a civic symbol, a cultural force and a club whose story deserves to be told properly. We will cover the triumphs, the heartbreak, and everything in between. From Istanbul to Rome, from legends to cult heroes, and from tactics to terrace memories, this is football with feeling.

Through It was always…Liverpool, the first strand of our wider brand, we will explore what makes this club so significant. Because Liverpool is not just worthy of attention, it demands it.

Stories With Meaning and Memory

Liverpool’s story is still unfolding. From Shankly to Klopp, from Anfield to the AXA, the club continues to resonate far beyond the pitch. We will tell stories rooted in history and memory, built through interviews and research, and shaped by the voices of fans and figures who were there.

Expect long-form features, in-depth profiles, opinion columns and fan contributions. We will revisit moments that shaped the club and reflect on what it means to support Liverpool in 2025 and beyond.

Built on Trust, Moving Forward

This new platform comes from the people behind Anfield Index, one of the most trusted independent Liverpool media outlets. With thousands of podcasts and articles behind us, we now turn to something deeper and more deliberate.

In time, It was always… will reach into politics, history and culture, guided by the same passion that fuels late-night debates and early-morning kick-offs. If you care about the story behind the score, this is for you.

Subscribe for £5 per month or £50 per year to get full access, help shape future content and be part of something meaningful.

Because it was always more than football,Because it was always Liverpool.

This is an abridged version; the full article is available on our ‘It Was Always… Liverpool’ Substack page: