Celtic F.C.
·17 de julio de 2025
Go behind the scenes on the Celtic TV x adidas Away kit ad

In partnership with
Yahoo sportsCeltic F.C.
·17 de julio de 2025
The promotional feature showcasing the brand new Celtic FC x adidas Away Kit has gone down a storm this week, and now you can take a look behind the scenes of the video shoot.
Celtic TV were there on the day to capture all the action, chatting with the stars and getting a sneak peek of the 2025/26 kit before its release.
Henrik Larsson starred in the video, and fans travelling for an away game couldn’t believe their luck when they got a glimpse of the King of Kings. Henrik was delighted to be involved in the filming, and said, “It’s always good to be back home.”
Primal Scream’s Bobby Gillespie narrated the feature and also starred as the pub’s DJ. He said working with Celtic was a boyhood dream and was thrilled to share a scene with Henrik.
“When you actually see your footballing heroes in real life, it’s even crazier than seeing your rock ’n’ roll heroes!” he said.
Plenty of players were there, and although they feel much more comfortable on the pitch than in front of the camera, captains Callum McGregor and Kelly Clark emphasised the importance of their involvement in the Club’s marketing efforts.
It was a first kit shoot for Luke McCowan, who, like everyone else, was most excited to meet his hero Henrik Larsson!
The inclusion of John Collins’ iconic Predator boots caused a stir on set, with everyone clamouring to get a look at the first Predators ever made.
He described scoring at Ibrox the first time he wore the boots, as he was joined by Charlie Mulgrew in the pool scene.
Celtic TV also caught up with Scottish musicians and Celtic fans, Brooke Coomb and Rianne Downey. Both were having plenty of fun on either side of the bar, with Rianne describing the experience as 'every Celtic fan’s dream.'
It was a fantastic day on set and the final film perfectly captured the magic and adventure of away days from start to finish. The 2025/26 Away Kit is available to pre-order now ahead of release on Thursday, July 24.
The full Away Kit range is available to pre-order now, online at store.celticfc.com, in official Celtic Stores, jdsports.com and JD in-store kiosks.
En vivo