Casares unveils third kit honouring Ceni, debut v Atlético-MG | OneFootball

Mineiro poses with the new kit in the official campaign (Disclosure)

RAFAEL EMILIANO@rafaelemilianoo

The president of São Paulo, Julio Casares, announced on Thursday night (21), through a video on his social networks, that the Morumbi club will debut its new third kit in Sunday’s (24) match against Atlético-MG, at Morumbi, for the Brazilian Championship.

The kit, all black, with the traditional horizontal stripes on the chest and gold lettering and sponsorship, pays tribute to the shirt worn by Rogério Ceni in the club’s third world title in 2005, against Liverpool, in Japan.

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The new model is already considered an absolute success within Tricolor, since in less than two months after its launch, it has sold about 45% more than last year’s third shirt so far (the previous kit, all red, was an attempt to pay tribute to the reception São Paulo fans give when the team bus arrives at Morumbi).

Just as the goal by midfielder Mineiro that gave São Paulo the title is fondly remembered by fans as one of the most important moments of the third world championship, the saves and efficiency of the defensive sector were also marked in the campaign, especially in the title decider at Yokohama Stadium. On that occasion, the team left the field without conceding a goal, despite enormous pressure from the opponent, and beat Liverpool 1-0, becoming the only Brazilian club to win the world title three times.

One of these memorable plays, in fact, is symbolically present on São Paulo’s new third shirt. The back of the kit features the inscription “51:09”, which is the exact minute of one of the most important saves in the team’s 2005 Club World Cup campaign, from a free kick at the start of the second half.

Continuing the story told through the home and away kits launched by New Balance for São Paulo FC in the first half of this year, the third shirt from the 2025 collection also carries references to the victory in Japan. Inside the hem, the seal “One is little. Two is good. Three, only São Paulo” highlights the club’s achievement.

The inside of the crest bears the inscription in Japanese “São Paulo FC / You are strong, you are great”, in reference to the anthem. On the hem, a crest with cherry blossoms, typical of Japan, along with other special icons, adds an extra touch to the tributes. To top it off, the stars on the crest, as well as the New Balance and sponsor logos, were crafted in chrome gold.

“With the launch of São Paulo’s third shirt, New Balance wraps up with a golden key the beautiful story we told in 2025, in this tribute to the world tri-championship. New Balance was very pleased with the actions carried out to celebrate the 20th anniversary of this important title, worthy of what the club and Tricolor fans deserve,” said Leandro Moraes, New Balance brand director.

“This shirt is very special for us, as it represents all the grit and brilliance of the world tri-championship victory and brings to every São Paulo fan the memory of one of the most remarkable moments in the club’s history. It is a unique and iconic piece,” says Eduardo Toni, São Paulo’s Executive Marketing Director.

The third shirt from São Paulo’s 2025 collection is on sale at New Balance’s e-commerce, at SAO Store, in the brand’s physical stores, at the club, and partner stores. The kit, sold only in the player version, is priced at R$ 499.99 (men’s), R$ 429.99 (women’s), and R$ 399.99 (youth).

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.