Bayern, Benfica and more: Betano hints at Flamengo’s rivals | OneFootball

Bayern, Benfica and more: Betano hints at Flamengo’s rivals | OneFootball

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·20 de agosto de 2025

Bayern, Benfica and more: Betano hints at Flamengo’s rivals

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Flamengo owns the largest master sponsorship in Brazilian football history


Flamengo has moved behind the scenes and signed the largest master sponsorship contract in Brazilian football history, alongside Betano. The brands have even signed a partnership until the end of 2028. The director of the betting house, Guilherme Figueiredo, revealed that one of the possible actions are friendlies of Mengão with other teams sponsored by the company.

Without a doubt, yes. There is a big challenge, which is the issue of the calendar, to adjust the teams' calendar. But this is, in fact, in our contract, that both parties would make their best efforts for this to happen -, he said, before concluding:


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For us, it would be wonderful. We have historic teams, like River itself, and great European clubs, which, without a doubt, would be spectacular. Both them coming to Maracanã, as well as Flamengo being there. In these three years of partnership, we will certainly have time for that -, concluded Guilherme, in an interview with 'FlamengoTV'.

WHICH TEAMS ARE SPONSORED BY BETANO?

Betano sponsors several clubs in world football. One of the friendlies, in fact, can be a rematch of the quarterfinals of the FIFA Club World Cup, since Bayern Munich (GER) has a bond with the betting house. It's worth remembering that Flamengo faced the German team in the first phase of the knockout stage, but ended up losing.

Beyond Germany, Betano is also present in various other parts of the world. Some of the sponsored teams are: River Plate (ARG), Aston Villa (ENG), Sporting (POR), Benfica (POR), Porto (POR), Sparta Prague (CZE), Paok (GRE), Olympiacos (GRE), Panathinaikos (GRE), Steaua Bucharest (ROM), and Brøndby IF (DEN).

WHAT ARE THE DETAILS OF THE CONTRACT WITH BETANO?

Flamengo and Betano have signed the largest master sponsorship contract in Brazilian football history. The agreement provides for R$ 268.5 million per year guaranteed, plus bonuses for performance, conversions, and sales. In addition, the total value can approach R$ 1 billion with the variables.

  • Football: R$ 220 million/year (fixed)
  • Olympic Sports: R$ 12 million
  • Additional properties (LEDs and boxes): R$ 10 million
  • Flamengo TV: R$ 10 million
  • Retail: R$ 10 million + R$ 10 per sold jersey from 400,000 units + R$ 65 per new registration deposit from 100,000 customers.
  • Application of the brand on the uniform: Jersey 1 (main): white and Jersey 2 (reserve): black

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.

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