Absolutely shameful this from BBC Sport on Newcastle United and Alexander Isak | OneFootball

This is an absolute joke from BBC Sport when it comes to Newcastle United and Alexander Isak.

Not a joke that is funny though.

There was a time when the BBC Sport site represented quality, something you could rely on in a sea of overwhelmingly online nonsense.

Sadly, that boat sailed long ago.

If anything sums up their standards falling off the edge of a cliff, it is the BBC Sport transfer gossip page.

Where they cynically repeat a load of absolute transfer nonsense produced by media/websites specialising in…transfer nonsense.

Media/sites from home and abroad.

It doesn’t matter to BBC Sport, they will publish any old nonsense from anywhere.

The fact is, the transfer gossip page is the most popular thing on BBC Sport.

A lot of people totally unaware that BBC Sport make serious money from it, if you visit their transfer gossip page from abroad you get served with adverts, as indeed you do with anything else on BBC Sport if viewing from another country.

No wonder BBC Sport are prepared to publish their transfer gossip nonsense, they have massive incentives to do so, now that they don’t care about upholding the standards that built their reputation in the past.

Take these examples from last month…

BBC Sport nonsense on Alexander Isak – 18 February 2025:

Previous BBC Sport nonsense on Alexander Isak – 18 February 2025:

It is relentless from BBC Sport, these are only two of numerous past examples of shameful embarrassing speculation that has zero basis in truth.

Now on Monday 24 March 2025 they are at it again as usual, this is their ‘top’ main story on the BBC Sport transfer gossip page:

This is what BBC Sport actually say in this latest ‘top’ story on Newcastle United and Alexander Isak:

‘Newcastle striker Alexander Isak would prefer a move to Liverpool over Barcelona, Kevin De Bruyne holds talks with San Diego, while Harry Kane is considering leaving Bayern Munich for Liverpool.

Newcastle striker Alexander Isak is open to a move to Barcelona but would prefer to join Liverpool if they make a move for the 25-year-old Sweden international this summer. (El Nacional – in Spanish)’

Where is the BBC Sport integrity, does anybody seriously believe for one second that this random website in Spain has the faintest idea of what Alexander Isak is thinking???

They (the random Spanish site) are just cynically making this nonsense up to try and get attention/clicks, then even more embarrassing is the fact that BBC Sport are prepared to do the same. They know fully well that this is just part of an endless production line of made up Alexander Isak headlines and stories, simply to try and get those clicks and bank the money.

It is quite sickening that BBC Sport are more than happy to do the same, repeating and running these baseless transfer rubbish stories day after day, simply to get the attention, the clicks and the money.

It also feels like a concerted effort from those at BBC Sport to try and unsettle Alexander Isak and destabilise things at Newcastle United.

What exactly is their justification for running countless negative Newcastle United headlines and stories? Especially when they know fine well that pretty much all of it is groundless invention.

Do BBC Sport or indeed anybody else, truly believe that these random sites have ‘sources’ with confidential information on what Alexander Isak intends to do? The thing is, these sites claim the same on pretty much every club, every player, their sources/sauces telling them whatever.

The trouble is, people read this rubbish on BBC Sport and because that is where they see it, so many of them see it as then having credibility. I regularly speak to other Newcastle fans who come out with ridiculous stuff that they have ‘heard’ is going to happen and so often it ends up they are then quoting what they have read on BBC Sport.

Newcastle United fans and those of other English clubs, also make the fatal mistake of believing that media in other countries is better than what we have here, that they don’t go to the same desperate lengths of clickbait and so on.

Sadly, they are at least as bad in the likes of Spain, Italy and so on.

As summed up by that one from Spain above that BBC Sport is shamelessly pushing.

What makes me laugh even more with this embarrassing nonsense from BBC Sport. Is that as well as pushing these fictional NUFC stories on their main transfer gossip page, they then also put these clickbait Newcastle United going to sell Isak, Bruno, Tonali, Gordon, whoever on the dedicated BBC Sport Newcastle United page as well!

So as an NUFC fan, you go on BBC Sport and click on their Newcastle United page, then this is what you get, ridiculous fantasy tales of how Newcastle are going to sell our very best players to countless supposed clubs, at often ludicrously low claimed transfer fee prices.