·4 October 2022
·4 October 2022
The FIFA World Cup is fast approaching as fans all over the globe gear up for football’s greatest carnival.
Qatar is ready and waiting to welcome the 31 other nations lucky enough to have booked their spot at the finals.
With Gareth Bale set to lead the line for the Dragons, there could many an upset on the cards in Qatar.
However, Bale has his mind on more than just footballing matters it seems after announcing a brilliant partnership with Glamorgan Brewing Company.
In conjunction with the beer manufacturers, Bale has released his own line of drinks, including a lager and an ale, in a bid to raise money for grassroots football in Wales.
Bale, who doesn't partake in alcohol himself, said the campaign was designed to capitalise on the hype surrounding the upcoming World Cup and give back to areas where funding is so welcome.
“With this partnership we aim to give something back to Welsh grassroots football." he began.
"In particular, we want to help develop football facilities across Wales on a local level. We hope fans across Wales will be able to enjoy some Bale Ale and Lager as we head into the World Cup this year.”
The drinks, wittily named Bale Ale will be available in Tesco across Wales.
Tesco’s local buying manager Nathan Edwards said: “There is tremendous excitement across Wales right now ahead of our first appearance at a World Cup tournament for 64 years so to land the newly brewed beers by one of our greatest ever sporting heroes is a real coup…
"Glamorgan Brewing Co make fantastic tasting beers with their Jemima’s Pitchfork a top seller so we are confident that demand will be really strong for these two brews, especially in the coming months.”
What a fantastic initiative.
It is always good to see a footballer using their immense platform to give back to communities and people who just don't have as much.
Improved facilities and access to the game can only mean good things for Welsh football at a time when their national side is thriving.
You can be sure there will be a fair few Bale Ales sunk, to the sounds of an epic Michael Sheen rallying cry, as the devout Wales fans watch their beloved boys go to battle.
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