Whiskey bar to open inside Arsenal stadium | OneFootball

Arsenal is raising a glass to its new multi-year partnership with luxury Scottish whiskey brand, Chivas Regal.

The collaboration, announced ahead of the 24/25 season, designates Chivas as the Gunners’ official whiskey partner and will see the opening of a dedicated Chivas bar within the Emirates Stadium.

In celebration of the partnership, Chivas Regal will be treating Arsenal supporters to a round of Chivas Highballs at select pubs near the stadium before the team’s season opener against Wolves on Saturday. One of the bars will be The Drayton Park.

They will also do a Chivas Highball giveaway at Arsenal’s women’s game against Manchester City on 22 September.

Nick Blacknell, Chivas global marketing director, expressed his enthusiasm for the partnership, stating: “Our partnership with Arsenal goes beyond whiskey and football; it’s about unlocking a new layer of football culture for fans… extending the experience of the beautiful game we all love far beyond the pitch.”

Juliet Slot, Arsenal’s chief commercial officer, echoed the sentiment, emphasising the brand’s shared values and commitment to community. She said, “We’re proud to welcome Chivas Regal to our family of partners. It’s a brand renowned for its cultural and community ties, and they share an always-forward mindset that is so important to our club values and ambition. We’re excited to work together to serve our supporters better and bring our communities from around the world closer to our club.”

Whiskey and non-alcoholic beer: a diverse drinks offering

This announcement comes on the heels of Arsenal’s recent partnership with Athletic Brewing Company, marking the club’s first official collaboration with a non-alcoholic beer brand.

Starting in August, Athletic’s award-winning Run Wild IPA will be available at Emirates Stadium, offering fans a wider range of beverage choices.