West Brom: Guochuan Lai had a howler signing Kenneth Zohore | OneFootball

West Brom: Guochuan Lai had a howler signing Kenneth Zohore | OneFootball

In partnership with

Yahoo sports
Icon: Football FanCast

Football FanCast

·16 February 2022

West Brom: Guochuan Lai had a howler signing Kenneth Zohore

Article image:West Brom: Guochuan Lai had a howler signing Kenneth Zohore

West Brom have all but failed to secure an automatic Premier League promotion spot in the Championship following their relegation from the top-flight last season, with Steve Bruce needing to work miracles to just secure a play-off spot with the side continuing to lack goals and lack victories.

When you look at the number of goals the side have scored this season in comparison to the two teams in pole positions to secure automatic promotion at the top of the table, it’s no wonder they have fallen so far behind, with first-place Fulham scoring 44 more goals and second-place Bournemouth 15 goals ahead of the Baggies.


OneFootball Videos


1 of 10

Article image:West Brom: Guochuan Lai had a howler signing Kenneth Zohore

How much did Jake Livermore cost in 2017?

£3m £5m £7.5m £10m

This inability to find the net has been the story of the season for the Baggies, with only Karlan Grant being able to deliver a goal tally in double figures so far with ten goals to his name, and Callum Robinson in second with six – both of which play out wide -whilst the strikers in the side have failed to deliver on every occasion.

One striker, in particular, has been a complete failure since he was signed by Guochuan Lai in 2019 in Kenneth Zohore.

He has featured just 23 times, where he has bagged five goals and provided one assist for the club in 835 minutes of game time over the last two years at the club. You can even consider his time out on loan to Milwall, where he again failed to make a consistent impact, scoring just three times in 19 appearances during his loan spell.

The £16.5k-per-week flop who was once dubbed “lazy” by former manager Neil Warnock, has been a disappointment for the side, and financially has become more of a burden when you consider the fact that West Brom paid £8m for him and now his market value is worth 83% less at just £1.35m according to Transfermarkt, only further adding to the absolute howler of a signing he has been.

Should West Brom sell Zohore?

Zohore has now found himself so far down the pecking order at West Brom when it comes to selection for the starting lineup, that after the loan deal with Jordan Hugill was cut short due to lack of output, he still wasn’t deemed good enough. 33-year-old Andy Carroll was even drafted in to take on the role in the striker position at the club, already outscoring both Hugill and Zohore combined in less than a month.

With all considered, the Danish 28-year-old has less than 18 months left on his contract and West Brom should do whatever they can to get him off their books and should accept any offer given to them by clubs potentially interested in the forward this summer.

View publisher imprint