Villa Ladies Rebrand to Aston Villa Women & WSL Board Involvement | OneFootball

Aston Villa Ladies have re-branded as ‘Aston Villa Women’, amongst other wide-scale changes at the club.

Words by Regan Foy | @findfoy

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Aston Villa Ladies have today re-branded as Aston Villa Women, ushering in a new era for the Women’s game in Birmingham.

For those who are eagle eyed, you may have spotted that on Monday morning the Aston Villa Ladies Twitter handle had changed from ‘AVLFCOfficial’ to ‘AVWFCOfficial’ – causing us to do a bit of digging.

The name change provides a more professional outlook for the squad and puts the side on an even footing with local rivals Birmingham City Women, who play in the league above Aston Villa Women – the Women’s Super League.

This comes on the same day as Staffordshire side Stoke City Ladies dropped the Ladies from their name to simply be known as Stoke City – moving in line with a more modern view on equality and language – and a ‘one club approach’.

Whilst Aston Villa Women aren’t moving to a a ‘one club approach’, this is still great move for the side.

Christian Purslow said of the name change:

There’s a number changes afoot at the club that they have recently announced, and these changes are improving the sides’ standing within Women’s football.

Chief Commercial Officer Nicola Ibbetson has been elected to the FA Women’s Super League and Championship board as one of two club representatives from the second tier.

The board help to shape the future of women’s football in this country and Ibbetson is delighted to be playing a part on behalf of Aston Villa.