Very cool! Lotus named new Norwich shirt sponsor | OneFootball

Norwich City have announced Lotus Cars as the club's new shirt sponsor for the 2021-22 season.

Earlier this month, the Premier League newcomers terminated their commercial deal with betting firm BK8 Sports amid outrage over sexually provocative marketing content, with the club apologising for “an error of judgement".

Lotus already had a relationship with the club, sponsoring the training centre and academy over recent seasons and their branding was on Norwich's 'racing green' away shirt between 2003 and 2006.

“We're delighted and excited to be able to confirm Lotus as our new front of shirt sponsors," Norwich's chief operating officer Ben Kensell said on the club website.

“Through the club's many dealings with the Lotus team, our relationship has grown from strength to strength.

“Since 2019 Lotus has proudly sponsored our training centre, and we've worked together on some great initiatives for our junior supporters, with the logo featuring on junior kits for the last few seasons.

“We are now delighted to be taking our partnership to the next level and we're all excited to see the Lotus logo return to our first-team match kits."

Kensell, who is set to leave the club at the end of the month, added: “Norwich City and Lotus are two iconic Norfolk brands, who are very much aligned in their wider visions and values. This is the perfect next step in our relationship."