TSG match day campaign: "Be THE PLUS in the fight against cancer" | OneFootball

In autumn 1974, Dr. Mildred Scheel founded Deutsche Krebshilfe e.V. – an initiative that revolutionised the fight against cancer in Germany. Driven by donations and the desire to get rid of the taboo around talking about cancer, the organisation has been committed to improving treatment, promoting research and supporting those affected. On the occasion of its 50th anniversary, TSG Hoffenheim want to draw fans' attention to the important topic at the home match against St. Pauli on Saturday. The motto of the match day campaign, which is being promoted by a number of professional leagues, is: "Be THE PLUS in the fight against cancer!"

For several decades, cancer was equivalent to a death sentence. That has changed completely, as it can now often either be cured or patients can live with it as a chronic illness. There are around 1.7 million people living in Germany who have received a cancer diagnosis in the past five years. On top of that, another 500,000 people fall ill with cancer every year. But thanks to continuous research, more and more of them have the chance to survive and heal. The German Cancer Aid Foundation Deutsche Krebshilfe continues to play a major role in that development – something which was once thought to be impossible.

Early detection is extremely important for successfully treating cancer. Movement and regular exercise, as well as a healthy diet, also help when it comes to preventing and fighting cancer. Making the population aware of the possibilities of prevention is one of the foundation's goals. The organisation has been receiving support from professional leagues across the sports of basketball, ice hockey, handball, hockey, table tennis, volleyball, as well as from the German Ski Association and several Bundesliga clubs between 25 October and 10 November. At the home match against St. Pauli, TSG Hoffenheim are looking to raise awareness of how interested parties can become a plus in the fight against cancer – through donations, informing themselves and passing on what they have learned. One piece of information is particularly important: around 40 percent of all new cancers could be avoided by a healthy lifestyle.

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