Tottenham take big step in stadium naming rights search | OneFootball

Tottenham Hotspur chairman Daniel Levy has reportedly turned to the NFL in order to complete what would be a world-record sponsorship deal.

The report concerns the stadium naming rights. The new ground has has been called Tottenham Hotspur Stadium since the club moved in two years ago.

According to the Daily Mail, Levy has hired Todd Kline to become their Chief Commercial Officer, formerly of the National Football League’s Washington Football Team and Miami Dolphins.

With the Dolphins, Kline was able to make headlines in the sports world when he secured a lucrative 18-year, $250m deal with Hard Rock for the naming rights to their stadium, which also hosts the prestigious Orange Bowl and the Miami Hurricanes college football team.

Tottenham are looking to bring in a deal worth £25m annually over 15 years, a world-record total of £375m to name their £1bn stadium.

Securing a deal for the naming rights would help ease a significant financial burden related to the Covid-19 pandemic. Tottenham recently borrowed £175m from the Bank of England in order to alleviate their financial strain until a sponsor is found.

Kline’s hire also caused a huge reshuffling of senior staff members at Tottenham.

Levy has made it an open secret that he wants Tottenham Hotspur Stadium to host an NFL-based team in London should the league decide to bring a team to England, having already hosted numerous games and building appropriately sized dressing rooms.