Survey Says Juventus Is Worth As Much As Inter & AC Milan Combined, Italian Media Report | OneFootball

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·26 May 2022

Survey Says Juventus Is Worth As Much As Inter & AC Milan Combined, Italian Media Report

Article image:Survey Says Juventus Is Worth As Much As Inter & AC Milan Combined, Italian Media Report

The Football Benchmarks survey has found that Juventus is worth as much as Inter and AC Milan are combined, according to a report in the Italian media.

As has been reported by La Gazzetta dello Sport, Real Madrid, Manchester United and Barcelona are the most valuable football clubs in the world right now.


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Juventus are the highest Italian team on the list in 10th. The Bianconeri are worth €1597 million which is an 8% growth.

Inter are currently worth €996 million and AC Milan are worth €578 million.

Football Benchmark calculates company value through the turnover multiples model, which is more functional for a volatile sector in which several clubs are loss-making.

The benchmark budgets for this edition are 2018-19, 2019-20 and 2020-21 (with an adjustment to mitigate the reduction in box office receipts in the Covid era).

The multiplier is then adjusted according to an algorithm that weighs the characteristics of each club and takes into account five parameters: profitability (salary-to-turnover ratio), popularity (social media following), sporting potential (roster value), TV rights management, and any stadiums owned.

The stadium parameter is of course where the two Milanese clubs struggle to keep up.

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