Sunderland unveil new kit ahead of PL return | OneFootball

Sunderland have officially revealed their much-anticipated 2025-26 home shirt, and fans are already flooding social media with reactions ranging from adoration to sharp critique.

Designed in collaboration with Danish sportswear brand Hummel, the new kit captures the club’s proud identity with a modern twist

The unveiling tweet from the club sets the tone for what’s clearly more than just a kit drop. It's a love letter to the fans, the culture, and the history that define Sunderland AFC.

As always, the club's iconic red and white stripes are central to the design, but this year’s edition boasts finer detailing, including stripes on the back and the central crest, features fans were quick to notice and appreciate.

With engagement already surging and the fanbase talking, the club’s 2025-26 launch looks set to be one of its most memorable in years.

📸 George Wood - 2025 Getty Images