Subway announced as new sponsors of Women’s League Cup

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Hayters TV

·16 December 2024

Subway announced as new sponsors of Women’s League Cup

Subway have today announced they are the new title partners of the Women’s League Cup, in a multi-year deal that will support the growth of women’s football.

The competition will be renamed as the Subway Women’s League Cup from this season and aims to support the development of the women’s game. The restaurant chain are partnering with the Women’s Professional Leagues Limited (WPLL) for this move, which is aiming to drive investment into the women’s game.

Nikki Doucet, CEO of WPLL, said: “We are thrilled that Subway have come on board as Title Partner for the Women’s League Cup as we continue on our journey to build the most distinctive, competitive and entertaining women’s football club cup competition in the world. “We need partners like Subway who believe in our vision to transform the game and are committed to developing opportunities both on and off the pitch for women in football”. Women’s football has only been growing in the last few years, and according to Two Circles, over two million people attended women’s football matches this year, which is a 38% increase from 2023.