SPL launches "Your City, Your Club" campaign | OneFootball

The Saudi Pro Leaue (SPL) has launched its latest campaign, “Your City, Your Club”, which celebrates each of its representatives’ strong connection to their city and community.

Taking place during Matchweek 31, the initiative is designed to highlight the role of SPL clubs as proud representatives of their communities – united by football, history, and generations of loyal supporters.

“Your City, Your Club” will transform the matchweek into a powerful celebration of identity and belonging, aligning with a central pillar of the SPL’s transformation strategy that focuses on expanding the league’s social and economic impact.

The SPL is dedicated to making each game a memorable cultural, entertainment, and sporting experience, and this exciting new campaign aligns perfectly with this commitment.

All 18 Roshn Saudi League clubs will take part by engaging with their heritage and showcasing their historical ties to local fans.

From city-themed tifos to special activations inside the stadium, “Your City, Your Club” aims to strengthen the bond between clubs and communities, while spotlighting football’s unifying role across Saudi Arabia.

This season, the SPL has launched several impactful and innovative campaigns to drive fan engagement and bring supporters even closer to the action. These include Derby Week, Legends Week, the Blood Donation Drive, Flag Round, National Day- and Founding Day Rounds, among many other initiatives.