Shelbourne FC Announces Commercial Partnership with Nearys Lusk | OneFootball

Shelbourne Football Club is pleased to announce a new commercial partnership with Nearys  Lusk, a leading family-owned dealership in north Dublin. The agreement represents a significant addition to Shelbourne’s network of commercial partners, reflecting the club’s continued progress both on and off the pitch.

Under the partnership, Nearys Lusk will be integrated into Shelbourne’s commercial programme, with branding, promotional rights, and joint initiatives forming key elements of the collaboration.

Commenting on the announcement, Shelbourne FC Commercial Manager, Keith McDarby, said: “We are delighted to welcome Nearys Lusk as an official partner of Shelbourne Football Club. Establishing strong and enduring relationships with respected businesses is central to our long-term strategy, and Neary’s reputation for quality and community focus aligns perfectly with our values, and we look forward to a strong and successful relationship”.

Leo Neary, Owner of Nearys Lusk, said: “Nearys Lusk are proud to partner with Shelbourne FC as its official car sponsor with our passenger range of Jeep vehicles. This collaboration reflects our shared values of performance, teamwork and driving innovation forward—both on the road and on the field. Together, we’re excited to support the club, its fans, and the broader community throughout this dynamic journey.”

This agreement underlines Shelbourne FC’s commitment to building strategic partnerships with leading businesses, while also highlighting the importance of local enterprise in supporting Irish football.