Revealed: how much Juventus spent in agent fees in 2024 | OneFootball

When you are a top club like Juventus, agents are eager to send their players your way, and it is not solely because of the club’s aspirations of winning trophies. While many would argue that top players join prestigious clubs for the chance to secure silverware, the reality is that there is significantly more money to be made at the bigger clubs than at the smaller ones.

For the players themselves, winning trophies is undoubtedly a key motivation, but the financial incentives for their agents often outweigh other considerations. Agents are primarily focused on their financial cuts from facilitating player transfers, and clubs like Juventus, with their vast resources, are attractive destinations for this very reason.

Juventus, as Italy’s most successful football club, continues to be a magnet for top talent, and the club’s willingness to invest heavily in new signings usually extends to offering significant sums to agents as well. The Bianconeri’s financial power has enabled them to maintain their dominance in Italian football and, by extension, attract players of the highest calibre.

Koopmeiners signing for Juventus

According to Corriere dello Sport, Juventus topped the list of Serie A clubs for the amount paid to agents in 2024, with a reported total of at least €34 million. This figure is significantly higher than that of Inter Milan, who paid €10 million less. Juventus’ substantial spending on player signings during the summer transfer window likely contributed to this figure, as agent fees are often a percentage of the transfer fees involved.

This should come as no surprise, given Juventus’ status as a top club in both Italy and Europe. Their continued investment in quality players has been a hallmark of their strategy, and this includes not only the fees for the players themselves but also the significant sums allocated to agents to complete deals. With Juventus’ financial clout and ongoing pursuit of top talent, it is expected that their spending on agent fees will remain high as they look to further strengthen their squad.