Report: Chelsea set £100m asking price amid Serie A transfer interest | OneFootball

Chelsea Slap £100M Price Tag on Nicolas Jackson Amid AC Milan Interest

Jackson Edges Towards Exit as Milan Circle

Nicolas Jackson’s Chelsea future has been plunged into uncertainty, with AC Milan now reportedly adding the Senegalese striker to their six-man shortlist for a new centre-forward. According to the Daily Mail, the Serie A giants are confident they could lure the 24-year-old to San Siro, particularly after his stock has seemingly fallen under Chelsea boss Enzo Maresca.

Jackson, who arrived for £32 million from Villarreal two years ago, now finds himself behind summer signings Liam Delap and Joao Pedro in the pecking order. With only four goals since the turn of the year and two red cards in his last five outings — one against Newcastle in the Premier League and another against Flamengo in the Club World Cup — his form has dipped at a crucial juncture.

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As reported by Matt Barlow of the Daily Mail, “Nicolas Jackson is on AC Milan’s six-man shortlist for a new centre forward and the Italians are confident he can be prised away from Chelsea after falling down the pecking order.”

Chelsea’s Stance: No Fire Sale

Despite the drop in form and potential willingness from the player to move, Chelsea are playing hardball. The Blues have slapped a staggering £100 million price tag on Jackson, sending a clear message that they are not in a rush to sell — or willing to let him go on the cheap.

The club insists they still value his “willingness and attitude”, highlighting that he has scored 30 goals in two years at Stamford Bridge. However, there is a general acceptance that he has not consistently shown the killer instinct needed to lead the line in the Premier League.

“Chelsea insist they are in no rush to sell and value Jackson at £100m despite the search to find an upgrade,” the Mail reports. It’s a valuation that might just cool Milan’s interest, especially with other names on their list.

Milan’s Striker Search Continues

AC Milan, who have a solid history of dealing with Chelsea in the transfer market, are in need of reinforcements following the exit of Luka Jovic and the end of Tammy Abraham’s loan. The Italian side is said to have already received “an indication from intermediaries that Jackson could be tempted” by a move to Italy, although whether Milan can — or will — match Chelsea’s valuation remains to be seen.

Jackson’s Future Hanging in the Balance

With Maresca seemingly not convinced by Jackson and the forward himself unsure of his role going forward, the next few weeks could be decisive. Jackson is clearly at a crossroads — still young, still talented, but at risk of stagnation if opportunities dry up at Stamford Bridge.

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From a Chelsea fan’s perspective, this report may sting a little — not because Jackson is irreplaceable, but because the situation highlights an ongoing issue in the club’s recent transfer strategy. Nicolas Jackson has been a bright spark at times, showing pace, work rate, and flashes of instinctive finishing. Scoring 30 goals in two years is not a poor return by any means. But two red cards in five matches and patchy form have made his inconsistency harder to ignore.

The £100 million asking price? That seems more about protecting assets than a genuine market valuation. Fans may appreciate the club taking a firm stance, especially with Financial Fair Play considerations looming large, but they’ll also want reinforcements who can consistently deliver at the highest level.

With Liam Delap and Joao Pedro brought in — and clearly trusted by Maresca — it feels like Jackson could be moved on if the right bid arrives. Chelsea supporters might feel conflicted. There’s admiration for Jackson’s attitude, but also a growing sense that he may not be the long-term solution. If Milan do offer serious money — even something in the £60–70 million range — many fans would likely support a sale and reinvestment in a more clinical finisher.