Gareth Bale is being wiped by Real Madrid as Manchester United and Tottenham move to bring him back to England.
Marca says the Bernabeu club shop are taking down any reference to Bale and his No11 shirt.
It follows his absence from Real's recent release of their third kit, which featured almost every other recognisable face in Zinedine Zidane's squad.
Meanwhile, Bale works alone in the Valdebebas gym, away from the first-team's pre-season sessions.
The word is that the 31-year-old is suffering from a knee problem but, officially, the diagnosis remains a mystery.
That is because, according to reports in Spain, Bale is deploying data protection laws to prevent medical information from being released without his consent.
Real could demand an £18.5m transfer fee if a loan deal cannot be thrashed out.