Real Madrid and Visit Dubai announce global partnership agreement | OneFootball

Real Madrid and Visit Dubai have inked a global partnership agreement that aims to generate new growth opportunities for both institutions and makes this city in the United Arab Emirates the first official destination for our club. The event took place in the boardroom at Real Madrid City and was chaired by Florentino Pérez and Issam Kazim, CEO Dubai Corporation for Tourism and Commerce Marketing (DCTCM).

Through this collaboration, which is part of the recently announced Dubai-D33 Economic Agenda, the two organisations, which share common goals such as a commitment to excellence and innovation, will offer a wide range of unique and special experiences for Dubai and Real Madrid fans. This partnership, which includes our first teams in men's and women's football, will introduce a taste of Dubai to the Santiago Bernabéu stadium, providing fans with unforgettable moments and services of the highest standard.

The event was also attended by José Ángel Sánchez, director general of Real Madrid, and Emilio Butragueño, director of Institutional Relations, who said: "We are very proud of this new partnership with Visit Dubai as the club's first official destination. Dubai is striving for excellence in all its entertainment activities, a goal shared by the club. We are delighted to be bringing this exciting tourist destination to our fanbase of millions of madridistas around the world."

Issam Kazim said: “We are excited to begin our journey with Real Madrid as a global partner. This game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement serves as motivation to pursue new heights. With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world’s most celebrated team, to reaffirm Dubai globally as the best city to visit, live, and work in".

Real Madrid Themed-Park The agreement with Visit Dubai will shortly be complemented by the Real Madrid Themed-Park at Dubai Parks and Resorts, the largest in the Middle East, which will further enhance the city's diverse range of destinations. The park, which will be the first in the world to be themed around Real Madrid, will feature attractions related to the club, a museum, football skill games, as well as a wide range of restaurants and commercial areas selling official Real Madrid products.

For more information on Dubai, go to www.visitdubai.com