PSG AND MATCHAIN LAUNCH THE JOINT INNOVATION STUDIO | OneFootball

Paris Saint-Germain (PSG), one of the world’s most iconic football and multisport clubs, and Matchain, a pioneering blockchain platform specializing in AI and decentralized identity (DID) solutions, proudly announce the launch of the Joint Innovation Studio (JIS), a collaborative hub for innovation.

Operating from PSG’s headquarters in Paris, the Joint Innovation Studio will serve as a global platform for collaboration. It will unite Web3 pioneers, cross-industry partners, and third-party innovators to develop practical, impactful solutions that solve business challenges. By fostering an open and inclusive ecosystem, PSG and Matchain are leading the way in merging sports and technology for a new digital era.

This groundbreaking initiative is designed to bring together innovative companies and industry leaders to help revolutionize PSG’s digital ecosystem. By leveraging cutting-edge blockchain, artificial intelligence, and decentralized technologies, the Joint Innovation Studio will bring together best in class talents to create secure, personalized, and interactive solutions. The objective is to create and build solutions to enhance fan engagement with PSG’s global community of over 500 million fans, while also supporting operational teams and partners.

WHAT IS THE JOINT INNOVATION STUDIO?

The Joint Innovation Studio will redefine sports technology by blending PSG’s worldwide influence with Matchain’s expertise in blockchain and AI. The Studio will build a secure, interactive, and user-friendly ecosystem that bridges traditional Web2 solutions with emerging Web3 innovations.

Key Focus Areas of the Joint Innovation Studio:

AN INCLUSIVE AND USER-FRIENDLY VISION

PSG and Matchain aim to make Web3 technologies accessible to everyone—whether they are familiar with blockchain or not. The Joint Innovation Studio prioritizes user-friendly, seamless experiences, ensuring fans worldwide can benefit from these technological innovations without complexity.

LEADERSHIP PERSPECTIVES

Par Helgosson, Head of PSG Labs:

“PSG has always been a pioneer in embracing cutting-edge technologies to connect with our fans and broader ecosystem. The Joint Innovation Studio is the next step on our innovation journey—defining how innovation is captured, built, and delivered securely and personally, alongside Matchain’s expertise.”

Petrix Barbosa, CEO of Matchain:

“Partnering with PSG allows us to demonstrate how Web3 technologies can transform industries. This collaboration paves the way for a future where fans are more empowered and engaged with the Club in ways never seen before.”

WHY THIS PARTNERSHIP IS A GAME-CHANGER

A First-of-Its-Kind Collaboration:

PSG is the first major football club to collaborate with a blockchain platform specializing in decentralized identity and AI solutions. This sets a bold precedent for innovation in sports technology.

Fan Empowerment:

By leveraging Web3, the Joint Innovation Studio transforms fans from passive spectators into active co-creators. Fans gain opportunities to interact, contribute, and engage within a secure and decentralized data ecosystem.

Scalable Data and AI Solutions:

The Studio will deliver practical, scalable solutions that integrate seamlessly with PSG’s existing systems. This approach enhances efficiency, data management, and long-term digital strategy.

SETTING A NEW BENCHMARK FOR INNOVATION

The Joint Innovation Studio reflects PSG’s unwavering commitment to staying at the forefront of sports and technology. By embracing blockchain, AI, and decentralized solutions, PSG and Matchain are shaping the future of fan engagement and digital transformation in sports.

This collaboration is not just a milestone for PSG but a game-changing example for the sports industry globally.

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