Paris Saint-Germain makes its debut on Roblox with a unique experience: PSG Obby

In partnership with

Paris Saint-Germain

·10 January 2025

Paris Saint-Germain makes its debut on Roblox with a unique experience: PSG Obby

Paris Saint-Germain is stepping up its commitment to the younger generations by making its debut on Roblox with an immersive and collaborative experience: Paris Saint-Germain OBBY. This new universe immerses the player in a hub inspired by the city of Paris, treating them to a unique and captivating adventure with two gaming levels.

In this innovative space, participants can:

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Make their way through the adventure and win weekly rewards in the shape of free UGC items;
Take part in interactive surveys to vote for the new UGC items to be released and share their opinion on topics connected with the PSG universe.

With Paris as a backdrop, this virtual universe celebrates the unique connection between an iconic city and a pioneering club.

Strategic collaborations for an exceptional experience

Fabien Allègre, Chief Brand Officer at Paris Saint-Germain, announced, “We took the time to observe and join forces with the ideal creative team so we could treat our fans to a unique experience on Paris Saint-Germain OBBY. This initiative is the start of a new adventure on Roblox, and we are excited to receive the users’ feedback about this project, which goes hand-in-hand with the launch of our new collection.”

Aida Andersson, Executive Vice-President at The Gang, added, “The Gang is committed to pushing boundaries through innovative brand activations, which is exactly what we've worked to achieve with Paris Saint-Germain. The club enters the platform with unmatched confidence, building on its legacy to engage the new generation by leveraging Roblox to showcase its diverse assets—blurring the lines between athletic culture, luxury fashion, and next-gen self-expression”.

A free PSG experience, for a limited time only

Paris Saint-Germain OBBY will be available free of charge for four weeks, from 10th January 2025. Open to all Roblox users, this initiative is just the first step, and the aim is to offer other immersive experiences on the platform in the future.

With this initiative, Paris Saint-Germain is confirming its position as a visionary club that pays attention to the younger generations’ aspirations and a pioneer in exploring new digital territories.

PSG OBBY to discover here

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