Paris Saint-Germain and Nike unveil lifestyle collection in tribute to history of cycling | OneFootball

The ‘Cycling Redefined’ collection, which was unveiled this morning and echoes the aesthetic of vintage cycling, was an opportunity to bring cycling enthusiasts together for a morning in the Parc des Princes and Campus Paris Saint-Germain.

Today, Paris Saint-Germain and Nike announced the launch of their new lifestyle collection, ‘Cycling Redefined’, which celebrates the French capital’s rich cycling history. This capsule collection is a bold reinterpretation that blends the spirit of vintage cycling with the innovative energy of Paris and PSG.

A modern collection, inspired by the timeless relationship between Paris and cycling.

Between 1905 and 1967, Paris and the Parc des Princes hosted 52 Tour de France finishes and 26 French wins. From the very first edition of La Grande Boucle, the lap of honour took place in the legendary Parisian stadium, a symbol of the love affair between the French capital and cycling. In 1967, Raymond Poulidor’s victory marked the end of this golden era, whose legacy, firmly anchored in the soul of the Parc des Princes, is today being revived with the ‘Cycling Redefined’ collection.

Left to right: Raymond Poulidor, Joseph Planckaert and Jacques Anquetil

Paris Saint-Germain boosts its fashion influence with ‘Cycling Redefined’.

With this exclusive new capsule collection in collaboration with Nike, Paris Saint-Germain is once again diving into the world of fashion by reinterpreting the capital’s sporting heritage. Every piece evokes the city’s unique bond with the world of cycling thanks to a palette of colours and typefaces that echo those worn by cyclists in the 1950s.Two exclusive styles of Air Max TN complete the collection, a beige version and a black version, which tie in perfectly with the collection’s look and colour palette.

Find the ‘Cycling Redefined’ collection now at store.psg.fr or in Paris Saint-Germain stores.

A ride into the heart of professional cycling.

To celebrate this launch, Paris Saint-Germain and La Française des Jeux organised an unprecedented encounter between Luis Enrique, first team manager and avid cycling fan, Stefan Küng and Quentin Pacher, members of the Groupama-FDJ cycling team, as well as their manager, an emblematic figure in French cycling, Marc Madiot. Spanish artist Edgar Plans, a cycling enthusiast who had previously collaborated with the club, added his own unique touch by personalising some bicycles for the occasion. A premium partner of PSG since 2022, the FDJ group seized this unique opportunity to treat Luis Enrique, a true cycling enthusiast, to an insight into the life of a pro cyclist. This encounter between the different sportsmen exuded passion, curiosity and professionalism.

Their meeting included a training ride from the Parc des Princes, the historic Paris Saint-Germain landmark, to the Campus Paris Saint-Germain. Luis Enrique and Marc Madiot were able to chat about their coaching methods in the team car, comparing the strategies and challenges involved in football and cycling. Luis Enrique also got to experience a professional cycle training ride, equipped with an earpiece linked up to the cyclists, to learn about the unique approach employed in top-level cycling. This constructive interaction between football and cycling highlighted the values of excellence promoted by both teams, and showed their desire to celebrate sport in all its forms.

A logical collaboration with La Française des Jeux

With its long-running commitment to cycling, and its Groupama-FDJ and FDJ-SUEZ teams competing as part of the world’s elite, La Française des Jeux was the ideal sponsor for this brand-new operation. Its rich history – including emblematic wins, namely 14 on men’s and women’s Tour de France routes – as well as its constant efforts to promote French cycling made it a natural candidate for embodying this fusion between PSG and the world of cycling. The FDJ group is also a partner of the Fédération Française de Cyclisme, the Ligue Nationale de Cyclisme and the men’s and women’s Tour de France, thus consolidating its central role in the French cycling ecosystem.

The complete collection

ABOUT THE FDJ

The FDJ group is a European leader in gambling games and games of chance, with a large portfolio of iconic brands and renowned technological expertise. With more than 6,000 collaborators and present in around fifteen regulated markets in Europe, the group offers a diverse and responsible range of games and competitions, with exclusive rights: lottery games in France and Ireland, available in a wide network of sales points and online; sports betting in sales points across France; and competitive online games (sports betting and horseracing, online poker and casino, in markets where these activities are permitted). The FDJ group places responsibility at the heart of its strategy and promotes gambling as a recreational pursuit. FDJ is listed on the Euronext regulated market in Paris (Compartment A - FDJ.PA) and is one of the SBF 120, Euronext 100, Euronext Vigeo 20, EN EZ ESG L 80, STOXX Europe 600, MSCI Europe and FTSE Euro.

ABOUT GROUPAMA FDJ

Founded in 1997 by Marc and Yvon Madiot, the Groupama-FDJ team, which saw Groupama join forces with FDJ in 2018, is a pillar of French cycling. Boasting over 520 victories, including 14 French championship titles, 3 leading lights of cycling, and 39 Grand Tour stages, it embodies performance and innovation. Thanks to its Performance Centre and R&D, the team is constantly pushing its limits while respecting solid ethics. A founding member of the “Mouvement Pour Un Cyclisme Crédible” (movement for credible cycling), it is committed to medical and technological transparency. With its 'Cycle Formation' programme and the creation of its Continentale and Juniors teams, Groupama-FDJ is nurturing young talents and investing in the future. Carried by loyal partners and strong human values, it combines sporting excellence with personal development.

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