Palmeiras' End to End unveils tech to transform memberships, boxes | OneFootball

Technology is increasingly making its way into sports, and now promises to change how clubs and fans interact. End to End, a leading sports marketing agency and co-manager of three of the five largest fan membership programs in the country (Atlético-MG, Grêmio and Palmeiras), has announced the launch of Fun to Fan (F2F), a technological solutions ecosystem designed to bring brands, clubs and fans closer together through data, personalization and agility.

One of the services is Fan Arena, the first complete hospitality management platform of its kind in Brazil - and one of the only ones in the world. The system encompasses all stages of the experience, from contract signing to facial biometric registration, as well as generating a data lake for clubs and arena owners. The Allianz Parque is the first venue to use the solution, which will be in other stadiums soon.

"The project is born from the idea that tools transform the experience and that the relationship between fans and sports can be direct, scalable and personalized," says Reginaldo Diniz, CEO of End to End.

"The great differential of Fun to Fan is to be an integrated ecosystem of technological solutions, which offers agility, scalability and personalization for clubs and brands. Our proposal is to transform data into relationships and relationships into value, with tools that enhance the fan experience and optimize club management," explains Renan Borges, CTO of Fun to Fan.

The ecosystem will be officially presented at the CONFUT Sudamericana 2025, between September 2 and 4, at the Mercado Livre Arena Pacaembu, in São Paulo, and already debuts with products in operation in major clubs and arenas.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.