OPPO renew partnership with UEFA for the next three seasons | OneFootball

OPPO has announced that it has renewed its partnership as UEFA's official smartphone product partner for the next three seasons.

The partnership will encompass a number of UEFA club competitions, including the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League finals and the UEFA Youth League finals.

The smartphone company has been in partnership with UEFA for two seasons already, and has aimed to leverage its cutting-edge technologies across smartphones, headphones and smartwatches to connect fans deliver exceptional viewing experiences in collaboration with UEFA.

OPPO announced the renewal of the partnership together with UEFA at a dedicated event in Madrid, at which Champions League legend Iker Casillas made a surprise appearance to meet fans and demonstrate OPPO's latest products and AI technology.

Speaking about the partnership with UEFA, Billy Zhang, President of Overseas MKT, Sales and Service at OPPO, said “Our collaboration with UEFA over the past two years has highlighted our shared values in connecting and inspiring fans of all generations.

"We look forward to continuing to strengthen our partnership over the next three years, connecting fans closer to the match through OPPO's innovations in imaging and AI technologies, and dedicating more resources to helping young players and the broader global football community experience the magic of football.”

Guy-Laurent Epstein, UEFA marketing director, also said: “Over the past two seasons, OPPO smartphones and technologies have uplifted the UEFA Champions League experience for fans worldwide with their advanced imaging and AI capabilities.

"We now look forward to building further on our collaboration to ensure that more people can feel the passion of football and be inspired by the UEFA Champions League."

In the next three seasons, OPPO have stated their intention to continue to enhance fan interactiona cross multiple football touchpoints through ongoing innovation of AI technology.

The company has also extended its commitment to football globally by launching a number of youth football development programs worldwide, including in Spain, Mexico, Egypt and China.