New £100m+ Leeds United claim revealed ahead of Premier League return | OneFootball

A huge amount of cash will have to be spent at Elland Road to help with their survival push next season.

Leeds United are set to generate £120 million to help with their summer transfer kitty and the redevelopment of Elland Road.

One thing that the Whites cannot claim heading into next season is that they are unaware of the challenge they face. The repetitiveness of the Premier League relegation battle has been talked about more than the clubs actually involved in it over the past couple of campaigns, as both times the sides that have been promoted from the Championship have gone straight back down.

For some, Leeds have the best chance of any since this trend began to snap the curse of the climbing clubs. They will need to use their vast resources in order to bulk out and, simultaneously, improve the quality of their squad - a tough ask for any club.

They also have the proposed reconstruction of their stadium to focus on. They want to turn Elland Road into a 53,000-seater complex, up from their current maximum of just over 37,000.

Leeds United to generate £120 million from new shares

These aspirations come at a cost, and while their promotion to the English top flight will have already secured them at least £200 million in broadcast revenue over the next three years - £110 million of which will come next season - the club plan to issue £120 million worth of shares in order to help with the off-the-field and on-field projects, according to The Athletic.

Not all of the club's investors have got on board with putting more money into the club, as per the online sports outlet's report, but other members of the ownership group, 49ers Enterprises, who have been in place since 2023, have helped the club to get to the £120 million figure that they wanted to reach.

Recruiting, and the quality of it, could easily be what decides Leeds' fate next season. The club's chairman, Paraag Marathe, spoke of the importance of getting their signings right this summer after their promotion to the Premier League was confirmed by Burnley's 2-1 win over Sheffield United, just under a month ago.

They are expected to try and attract targets across the pitch, rather than just focusing on specific areas of weakness.

Leeds supporters should be hugely encouraged by the revenue generation

There are, of course, limits on exactly what Leeds are allowed to spend. Profit and sustainability rules dictate that they will be allowed to have up to £61 million in losses on next season's books, according to The Athletic, as opposed to the usual £105 million that top-tier outfits are allowed to lose because Leeds have been in the Championship for two of the past three seasons.

Still, the willingness of the ownership to say 'we're not going to let this opportunity pass us by' should excite the Elland Road faithful. They won't want to get to this time next year and feel like the club didn't do all they could to retain their Premier League status. The new issuing of shares suggests that none of those regrets will be had.