Movistar extends its agreement with Real Madrid and sponsors the women's first team | OneFootball

Real Madrid and Movistar have reached an agreement that sees the operator become one of the women's football first team's main sponsors. Movistar's image will now be present on the various platforms available both on and off the pitch. The company's clients will also be able to enjoy exclusive actions and experiences with the team through Movistar Likes, available in the My Movistar app.

Movistar is also the official sponsor of the men's football first team and the basketball first team, as well as being the club's technology partner since the 2018/19 season.

Cristina Burzako, Director of Marketing and Advertising at Telefónica España, said of the agreement: "We're proud to strengthen our alliance with a club of Real Madrid's stature, with whom we share the values of hard work, talent and innovation, and we want to be part of their present and promising future. The backing for Real Madrid's women's team once again shows that Telefónica continues to regard sport as a key part of its sponsorship strategy and continues on the path of standing alongside the best, both in men's and women's sports".