MOTORS switches club partnership to Cazoo | OneFootball

Brentford partner MOTORS is expanding its multi-year content partnership with the club and pushing the Cazoo brand.

This change builds on the positive relationship between Brentford and MOTORS since the launch of the partnership at the start of the 2024/25 season.

MOTORS acquired Cazoo in 2024 and relaunched in March 2025 as the flagship brand in its advertising network for car dealers with the aim of challenging the current market leader.

Cazoo offers UK car buyers immediate access to over 200,000 car listings from more than 5,000 dealers across the UK.

The switch will leverage the success of the Brentford partnership to date and accelerate reach and engagement with the Cazoo brand, building on its existing history of sponsorship and brand recognition in football.

The move also realigns the partnership to pair Brentford with Cazoo, two brands that share a challenger mentality and are disrupting their respective markets.

As the new face of the partnership, Cazoo will deliver matchday activations at Gtech Community Stadium, including in-stadium media placements, as well as having access to Brentford players to create exclusive social media campaigns.

On the announcement, Brentford commercial director Fran Jones said: “This is an exciting time for MOTORS as they relaunch Cazoo. We’re thrilled that Brentford will be an important part of their ambitious plans for the brand and look forward to supporting its growth in the coming years.”

Lucy Tugby, Cazoo’s marketing director, added: “We’re delighted to promote Cazoo and expand on our successful partnership with Brentford.  We have seen great results from our partnership to date and building this out forms part of our commitment to sustainable investment in the Cazoo brand.

“We’ve got some exciting plans in store for the 2025/26 Premier League season, as we accelerate our shared ambition to become a challenger brand.”